Brand Tone

Empowering & Bold, Friendly & Relatable, Informative & Solution-Oriented, Playful & Modern

Brand Values

• •Choice & Empowerment
• •Realness & Honesty
• •Innovation & Quality
• •Customer-Centricity
• •Sustainability (emerging)

Best Practices

• •Embrace 'Real Talk': Use direct, honest, and relatable language. Avoid overly technical jargon.
• •Empowerment Through Choice: Highlight the brand’s commitment to providing options and celebrating personal decisions about hair removal.
• •Show, Don't Just Tell: Use visuals and storytelling to showcase real people, real bodies, and real results.
• •Playful but Authentic: Maintain a youthful, trendy tone while staying genuine and avoiding forced humor.
• •Customer-Centric Language: Use inclusive language ('Bae', 'squad') and directly address customer needs and concerns.

Social Perception

Generally positive due to product effectiveness and design, but mixed due to some quality concerns and controversy around marketing tactics. Appreciation for normalizing body hair.

Copy Examples

• •Your Body, Your Rules, Your Smooth. #BombaeSmooth Tired of ouchie waxing and blah creams? Bombae is here to make hair removal a choice, not a chore. Get that #SmoothAF feeling, on your terms.
• •Real Smooth for Real Baes. We get it. Life’s hairy enough. That’s why our FuzzOff Trimmer is designed for real bodies, real hair, and real easy results. No filters, no fuss, just you at your smoothest.
• •Dare to Go Bare? Or Keep it Hairy? We Got You. Whether you love a clean shave or a little fuzz, Bombae celebrates YOUR choice. Our Rollplay Razor glides like a dream for an ultra-close shave, while our trimmers keep things neat. Your vibe, your tribe, your Bombae.
• •From 'Ugh, I have to shave' to 'Ooh, time for my Bombae ritual!' We’re flipping the script on hair removal. With skin-loving ingredients and thoughtfully designed tools, Bombae turns a task into a treat. Elevate your routine, Bae.
• •Smooth Skin Confidence, Delivered. #BreakTheHairarchy Join the Bombae squad and say goodbye to hair removal drama. We’re all about innovative, pain-free solutions that let you shine. Because confidence looks good on you.