Brand Tone

Informative, stylish, and slightly persuasive. Balances health benefits with fashion appeal. Addresses concerns without being overly skeptical.

Brand Values

• •Wellness & Health
• •Quality & Style
• •Effectiveness
• •Fashion-forward
• •Customer Satisfaction

Best Practices

• •Emphasize the benefits of blue light glasses, such as reduced eye strain and improved sleep.
• •Highlight the stylishness of the glasses and position them as a fashionable accessory.
• •Address concerns or skepticism about the effectiveness of blue light glasses by acknowledging the ongoing scientific debate.
• •Incorporate user-generated content and influencer mentions to leverage social media trends.
• •Focus on customer satisfaction by highlighting positive reviews and addressing common concerns about style, comfort, and effectiveness.

Social Perception

Seen as a stylish and effective solution for reducing eye strain and improving sleep, particularly among those who spend long hours in front of screens. Perceived as trendy and aware of current social media and influencer marketing strategies.

Copy Examples

• •Experience the difference with our blue light glasses. Reduce eye strain, improve sleep, and look great!
• •Tired of headaches after long hours on your computer? Our stylish blue light glasses provide effective protection.
• •Don't let blue light disrupt your sleep. Invest in your well-being with our range of fashionable glasses.
• •Join the trend! Our blue light glasses are not only effective but also a stylish accessory for any occasion.
• •See what everyone's talking about. Check out our blue light glasses and experience the difference for yourself.