Brand Tone

empowering, friendly, and results-oriented

Brand Values

• •Empowerment
• •Effectiveness
• •Quality Ingredients
• •Customer-Centricity

Best Practices

• •Lead with Empowerment: All copy should aim to uplift and inspire confidence. Frame product benefits not just as physical improvements, but as tools for self-expression and empowerment.
• •Show, Don't Just Tell: Prioritize user-generated content, before-and-after photos, and direct testimonials in marketing materials. This reinforces the brand's commitment to transparency and proven results.
• •Use a Friendly & Approachable Voice: Keep the language conversational and relatable. Use "you" and "your" to speak directly to the customer. Avoid overly technical or formal jargon.
• •Highlight Key Ingredients Simply: When mentioning ingredients like Biotin Peptide or Hyaluronic Acid, briefly explain their function in a clear and understandable way to build trust and educate the consumer.
• •Maintain a Consistent Visual Identity: Ensure that all acompanying visuals (photos, videos, graphics) align with the "cute, caring, and dreamy" aesthetic described by the brand, using a consistent color palette and clean design.

Social Perception

The general perception of MYBLOSS is largely positive. Customers frequently praise the effectiveness of the products, particularly the lash and brow serums, often sharing that they receive compliments and questions about whether their lashes are real. Judge.me reviews show a 4.78 out of 5-star rating based on 295 reviews, with 75% of those being verified. However, there are some negative reviews, including instances of skin irritation or allergic reactions to the products. The brand is perceived as effective and transformative by its satisfied customers.

Copy Examples

• •Your daily dose of confidence is here. It's not just about longer lashes; it's about the power they give you. Our Holy Grow Lash Serum is your secret weapon to feeling unstoppable. Ready to see the difference? #MYBLOSS #LashGoals #Confidence
• •"They thought they were extensions..." "Nope, just MYBLOSS." "The glow-up is real." You asked for results, and our community delivered! ✨ See why everyone is obsessed with the Holy Grow serum. Get yours and start your journey. #MyBlossGlowUp #LashSerum #RealResults
• •Tame, Shape, and Nourish. Get that laminated brow look without the salon appointment. Our Vitamin Browglue offers a 24-hour, flake-free hold that keeps every hair in place. Plus, we packed it with Vitamin E to keep your brows healthy and strong. It's not just makeup, it's brow care.
• •Hi [Name], still dreaming of longer, fuller lashes? Stop dreaming and start growing. The MYBLOSS Holy Grow Lash Serum is formulated with Biotin Peptide and Hyaluronic Acid to deliver the visible results you've been looking for. Over 250 five-star reviews can't be wrong!
• •Real People. Real Results. Swipe to see the incredible transformations from the MYBLOSS community. Our customers are our biggest advocates because our products simply work. Join thousands of happy women and discover the magic of our lash and brow serums today. #CustomerLove #BeforeAndAfter #MYBLOSS