Brand Tone

Youthful & Trendy, Friendly & Approachable, Direct & Sales-Oriented, Slightly Edgy/Alternative

Brand Values

• •Variety & comprehensiveness
• •Customer Service
• •Accessibility & Convenience
• •Keeping up with Trends
• •Discretion (implied)

Best Practices

• •Embrace "Funky" & Friendly Language: Consistently use informal, positive, and slightly edgy language. Words like "funky," "awesome," "epic," "sorted," "chill," and enthusiastic calls to action ("Come on down!", "Grab yours!") fit the established tone. Avoid overly formal or corporate jargon.
• •Stay Youthful & Visually Driven on Socials: Mirror the energy of platforms like TikTok. Use relevant slang (judiciously), emojis, and short, punchy sentences. Accompany copy with engaging visuals, user-generated content (if appropriate and curated), and behind-the-scenes glimpses.
• •Highlight Variety & Solutions: Continuously reinforce the "One Stop Shop" and "All Your Funky Needs" messaging. Frame products as solutions that enhance experiences (e.g., "Elevate your chill sessions," "Taste the hype").
• •Maintain an Approachable Customer Service Voice: Even in automated messages or FAQs, ensure the language is helpful, friendly, and reflects the "friendly customer service team" value. Use contractions and a conversational style.
• •Be Mindful of the "Alternative" Edge but Stay Responsible: While catering to a market interested in vapes, shisha, and "headshop" items, ensure all copy is responsible, adheres to advertising regulations (especially for age-restricted products), and promotes safe use where applicable (e.g., "Must be 18 years or older to purchase"). The age gate on the website is a good example of this responsibility in practice.

Social Perception

Locally Convenient (for physical stores), Specialty Retailer, Modern & Youth-Oriented (online), Growing E-commerce Player

Copy Examples

• •Headline (Website/Social Media): "Your Funky Needs, Sorted! 🤘 MyBlitz: NZ's Ultimate Vape & Shisha Stop. Deals dropping now!"
• •Product Description Snippet (Vape Juice): "Taste the hype! 🌈 Our latest vape juice drop is straight fire. Smooth hits, epic flavors. Grab yours before it's gone! #MyBlitzVapes #FlavorGameStrong"
• •Instagram Post Caption (New Shisha Arrival): "New shisha alert! ✨ Elevate your chill sessions with our fresh collection. Tag a mate who needs this! 😉 Find your perfect setup in-store or online at myblitz.co.nz. #MyBlitz #ShishaNZ #FunkyFinds"
• •TikTok Video Script Teaser: "What's up, Blitz fam! 👋 Unboxing some seriously funky new gear today. You DON'T wanna miss this. 😉 Stay tuned, tap follow! #MyBlitzNZ #Unboxing #CoolStuff"
• •Email Newsletter Subject Line: "🔥 Hot Deals & Fresh Drops at MyBlitz! Your One-Stop Funky Shop Delivers!"