Brand Tone

Supportive & Empowering, Caring & Understanding, Informative & Helpful, Community-Focused, Positive & Feminine

Brand Values

• •Comfort & Functionality
• •Quality & Durability
• •Style & Confidence
• •Sustainability & Responsibility
• •Supporting Active Lifestyles
• •Empathy & Personal Experience

Best Practices

• •Always Speak Directly to "Her": Address the pregnant woman or new mother directly using "you" and "your." Empathize with her experiences, challenges, and joys. The tone should feel like a supportive friend or knowledgeable expert offering guidance.
• •Highlight Empowerment and Confidence: Frame product benefits around how they help her feel strong, capable, and beautiful during a transformative time. Use words like "empower," "confidence," "strength," "celebrate."
• •Emphasize Comfort and Functionality Through Storytelling: Instead of just listing features, explain *how* these features make her life easier or more comfortable (e.g., "No more awkward adjustments – our easy-access nursing clips mean you can feed your baby discreetly and comfortably, wherever you are.").
• •Maintain a Positive and Reassuring Voice: Pregnancy and early motherhood can come with uncertainties. The brand's voice should be consistently encouraging, positive, and reassuring. Acknowledge challenges but focus on solutions and support.
• •Incorporate Values Consistently: Weave in brand values like sustainability (mentioning recycled fabrics), quality (highlighting durable materials), and community (inviting engagement and sharing) naturally within the copy across all platforms.

Social Perception

Trusted Resource, High-Quality Provider, Supportive Community, Innovative

Copy Examples

• •Headline for a new sports bra: "Support That Grows With You. Move Freely, Nurse Easily. Discover the MyBelly Active Bra – Designed for Your Motherhood Journey."
• •Instagram Post Caption: "Embrace every change, every movement, every moment. Our [Product Name] is here to make your active pregnancy comfortable and stylish. Because you deserve to feel amazing, Mama. ❤️ #MyBellyMama #ActivePregnancy #ComfortAndStyle"
• •Product Description Snippet (for swimwear): "Dive into comfort with MyBelly swimwear. Crafted from recycled materials and designed for your evolving body, it offers chic support by the water, with easy nursing access for those precious moments with your little one. Feel confident, supported, and eco-conscious."
• •Email Subject Line: "Stay Active, Feel Powerful: Your MyBelly Guide to a Confident Pregnancy."
• •Website Banner Text: "More Than Just Clothing. It's Support, Comfort, and Confidence Woven into Every Stitch. Experience MyBelly."