Brand Tone

Helpful, Knowledgeable, Customer-Focused, Accessible, Value-Oriented, Established, and Reliable

Brand Values

• •Variety/Extensive Selection
• •Customer Satisfaction
• •Competitive Pricing
• •Helpful Service
• •Experience/Longevity

Best Practices

• •Prioritize "Helpful" over "Hard Sell": Frame descriptions and promotions around how products and services benefit the customer, rather than just listing features. Emphasize problem-solving and guidance.
• •Use Welcoming and Inclusive Language: Make everyone feel comfortable and catered to. Phrases like "your beauty journey," "for every style," "we're here to help" can foster this.
• •Highlight Expertise Without Being Intimidating: Talk about "knowledgeable staff" and "expert advice" in a way that invites questions and makes customers feel empowered, not overwhelmed.
• •Emphasize Value Consistently: Whether it's through "competitive prices," "huge selection," or "quality products," ensure the customer feels they are getting good value for their money and time.
• •Maintain a Friendly and Approachable Voice: Keep the language clear, straightforward, and positive. Avoid overly technical jargon unless explaining a specific product benefit clearly. Reflect the "friendly staff" mentioned in reviews.

Social Perception

Generally positive, perceived as a community resource for a wide range of beauty needs, especially hair products and wigs. Customers appreciate the product variety and the friendliness of the staff.

Copy Examples

• •Your beauty journey starts here! With over 10 years of helping you shine, My Beauty Supply offers Connecticut's widest selection of wigs, extensions, and hair care essentials at prices you'll love. Our friendly experts are always ready to guide you to your perfect find. Visit us at [Amity/Westville Address] today!
• •Fresh styles have landed! ✨ Discover the latest collection of X-PRESSION Pre-Stretched Braids, now in stock at My Beauty Supply. Get the quality and variety you trust, with expert advice to nail your next look. Swing by [Amity/Westville Address] and let us help you create magic!
• •Got beauty questions? We've got answers! At My Beauty Supply, our knowledgeable team isn't just here to sell products – we're here to help you choose what’s best for *your* unique style and needs. Come chat with us at [Amity/Westville Address] and experience the difference expert advice makes.
• •From everyday essentials to that special occasion sparkle, find everything you need without breaking the bank. My Beauty Supply is your one-stop shop for a huge range of hair care, wigs, and beauty treats. Why go anywhere else? Find us at [Amity/Westville Address]!
• •Thank you for making us your trusted beauty destination for over a decade! We love being part of the New Haven community. What are you creating this week? Share your looks and tag us! #MyBeautySupplyCT #NewHavenBeauty