Brand Tone

Sincere, safety-conscious, direct, and heartfelt, emphasizing genuine care and authenticity.

Brand Values

• •Safety
• •Quality and Craftsmanship
• •Personalization
• •Customer-Centricity
• •Growth and Ambition

Best Practices

• •Lead with Safety: In all communication, the primary benefit of safety should be front and center. Use clear and direct language to explain how the reflective material works and why it's important.
• •Emphasize Danish Roots: Consistently mention that the beanies are made in Denmark. This reinforces the values of quality and craftsmanship and creates a strong brand identity.
• •Maintain a Sincere and Personal Tone: Write as if you are speaking directly to a friend or a member of your community. Use "we" to foster a sense of a dedicated team behind the brand. Avoid corporate jargon.
• •Highlight Personalization as a Key Feature: The ability to personalize is a unique selling point. Showcase examples of personalized beanies and frame it as a way for customers to express their identity while staying safe.
• •Focus on Customer Stories: Once a customer base is more established, leverage testimonials and user-generated content (with permission). Sharing real stories of how MyBeanie has provided peace of mind will be more powerful than any marketing claim.

Social Perception

Limited and primarily positive, based on direct customer interaction, focusing on safety and personalization, with a lack of broader public or social media presence.

Copy Examples

• •Be Seen. Be Safe. Be You. In the dark, visibility is everything. Our beanies, with reflective thread woven right in, keep you safe without compromising on style. Personalize yours today and step out with confidence.
• •Crafted on Bornholm, Worn with Care. Every MyBeanie is a piece of Danish craftsmanship, made with love in our Nexø workshop. It’s more than a beanie; it’s a promise of quality and safety for you and your loved ones.
• •Your Name in Lights. Make it unmistakably yours. A MyBeanie isn't just a warm and stylish accessory; it’s a personal statement that shines. Perfect for keeping track of your little one's favorite hat.
• •The Gift of Safety. Looking for a thoughtful and practical gift? Give the gift of warmth and visibility. A MyBeanie shows you care in more ways than one.
• •From Our Family to Yours. We started MyBeanie with a simple mission: to protect our community. That’s why we pour our hearts into every beanie we make, ensuring the highest quality and the best customer service.