Brand Tone

Helpful, Friendly, Enthusiastic, Confident, Value-Driven

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Value for Money
• •Convenience
• •Authenticity/Relatability
• •Durability

Best Practices

• •Develop a "Beach Lover's" Voice Guide: Document the core characteristics of the BeachKit tone (Helpful, Friendly, Enthusiastic, Confident, Value-Driven). Include "do's and don'ts" – e.g., DO use words like "sun-soaked," "bliss," "effortless"; DON'T use overly technical jargon or a purely transactional tone.
• •Speak from Experience (Authenticity is Key): Continue to weave in the brand's origin story of solving a personal frustration. Use "we" and "us" to foster a connection, like talking to a fellow beach enthusiast. This builds trust and relatability.
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "large umbrella," say "finally a beach umbrella that can shade the whole family" or "enjoy shade all day without the fuss." Connect product features to the desired beach experience (relaxation, fun, convenience).
• •Incorporate Customer Language and Enthusiasm: Regularly review customer testimonials and feedback. Mirror the positive language and excitement customers use when describing their products and beach experiences. This keeps the copy genuine and resonant.
• •Maintain a Sunny, Optimistic, and Helpful Disposition Across All Channels: Whether it's a product description, a social media post, or a customer service email, the underlying tone should be consistently positive and focused on enhancing the customer's beach lifestyle. Even when addressing issues, the approach should be helpful and solution-oriented.

Social Perception

Positive (amongst their customers), Trustworthy, Reliable, Limited Broader Public Data

Copy Examples

• •Headline: Stop Dreaming, Start Beaching. Your Perfect Day, Packed. Body: Tired of flimsy gear ruining your precious beach days? At BeachKit, we've spent 14 years sourcing the most durable, comfortable, and downright delightful beach essentials. From sun-up to sun-down, we’ve got you covered. Literally. #BeachKitQuality #SunReady
• •Headline: More Sun, Less Hassle. That’s the BeachKit Promise. Body: Remember that beach umbrella that took flight? Or the chair that gave up mid-relax? We do. That’s why we created BeachKit – your one-stop-shop for quality beach gear that actually lasts. Get premium comfort and lasting memories, without the premium price tag.
• •Headline: Your Ultimate Beach Day Starts Here. Body: Imagine: the perfect spot, your comfy chair, shade exactly where you need it, and not a care in the world. That's the BeachKit experience. We’re fellow beach lovers passionate about making your coastal escape effortless and enjoyable. Got a question? Our friendly team is ready to help you gear up!
• •Headline: Beach Day Forecast: 100% Awesome (Thanks to Your BeachKit). Body: Don't let subpar gear cast a cloud on your sunshine. For over a decade, BeachKit has been Australia's go-to for top-quality, affordable beach umbrellas, chairs, tents, and more. Fast delivery, fantastic products, and service with a smile – that's how we roll.
• •Headline: Built for the Beach. Loved by Beach Lovers. Body: From the Mornington Peninsula to beaches across Australia, we know what makes a great day by the water. That’s why our beach kits are designed for durability, comfort, and pure, unadulterated relaxation. See what our happy customers are saying! #MyBeachKit #BeachEssentials