Brand Tone

Helpful, Quality-Conscious, and Friendly

Brand Values

• •Quality
• •Customer Satisfaction
• •Functionality & Smart Solutions
• •Durability & Sustainability
• •Value for Money
• •Local Connection (Bergen)

Best Practices

• •Prioritize "Quality" and "Durability": Always highlight the lasting value of the products. Use terms like "built to last," "robust," "high-quality materials," "reputable brands."
• •Maintain a Helpful and Solution-Oriented Approach: Frame product descriptions around solving a customer's problem or meeting a specific need (e.g., "the perfect carry-on for short trips," "a backpack that withstands daily commutes").
• •Be Approachable and Friendly: Use welcoming language. When appropriate, refer to the "MYBAG team" or the "family business" to reinforce a personal touch. Address the customer directly ("You," "Your").
• •Emphasize Local Relevance (when applicable): Connect with the Bergen community by acknowledging local needs (like rain gear) or inviting them to physical stores.
• •Show, Don't Just Tell, with Functionality: Instead of just saying a bag is "functional," briefly explain *how* (e.g., "with smart compartments for organization," "expandable for extra packing space," "water-resistant for rainy days").

Social Perception

Reliable Retailer for Travel Goods, Knowledgeable Staff, Traditional but Evolving, Concerns about Online Experience for Some

Copy Examples

• •Headline: Ready for Adventure? Find Your Perfect Travel Companion at MYBAG. Body: From durable suitcases built to last, to stylish weekenders for that spontaneous getaway, we've handpicked quality bags for every journey. Our friendly team in Bergen is always here to help you choose wisely! #MyBagAdventure #TravelSmart Tags/Keywords: Travel, Luggage, Quality, Adventure, Bergen
• •Headline: Invest in Quality, Travel with Confidence. Discover Samsonite at MYBAG. Body: Don't let flimsy luggage ruin your trip. At MYBAG, we believe in travel gear that goes the distance. Explore our range of robust Samsonite suitcases – designed for durability and peace of mind. Visit us online or in-store! #QualityLuggage #Samsonite #MyBagBergen #TravelEssentials Tags/Keywords: Samsonite, Durability, Quality, Travel Gear, Suitcases
• •Headline: Bergen Weather Ready! ☔️ Our Best Umbrellas Are In. Body: Don't get caught in the Bergen rain without a trusty umbrella! We stock high-quality, wind-resistant umbrellas from Knirps and Doppler, designed to keep you dry. Smart, durable, and essential for life in Vestland. #BergenRain #MyBagEssentials #StayDry #QualityUmbrella Tags/Keywords: Umbrellas, Bergen, Weatherproof, Durable, Knirps, Doppler
• •Headline: Your Everyday Hero: The Perfect Bag for Work, Study, and Play. Body: Looking for a bag that keeps up with your busy life? MYBAG offers a curated selection of functional and fashionable backpacks, shoulder bags, and totes. Quality craftsmanship means they're built to last, day in and day out. Find yours at mybag.no! #EverydayBag #WorkBag #SchoolBag #QualityMatters #MyBagStyle Tags/Keywords: Backpack, Handbag, Everyday Carry, Functional, Stylish, Quality
• •Headline: Travel Smarter, Not Harder. Expert Advice & Gear at MYBAG. Body: As a family business passionate about travel, we know what makes a journey smoother. From lightweight carry-ons to clever packing accessories, we’ll help you find exactly what you need for your next trip. Come chat with our team at Bergen Storsenter or Horisont! #TravelTips #MyBagFamily #ExpertAdvice #PackingSmart Tags/Keywords: Travel Accessories, Expert Advice, Family Business, Packing, Bergen Shopping