Brand Tone

Informative & Educational, Supportive & Caring, Trustworthy & Scientific, Clean & Natural, Approachable & Modern, Positive & Uplifting

Brand Values

• •Health & Well-being
• •Science & Efficacy
• •Transparency
• •Quality
• •Sustainability
• •Customer-centricity
• •Innovation

Best Practices

• •Prioritize Education: Always aim to inform the audience about the "why" and "how" behind gut health and the products, using clear, accessible language rather than overly technical jargon.
• •Emphasize Scientific Credibility: Consistently reference the scientific basis of the products and the quality of ingredients to build and maintain trust.
• •Maintain a Supportive and Empowering Voice: Frame messaging around helping the customer achieve their wellness goals and feel their best. Use encouraging and positive language.
• •Be Transparent: Communicate openly about product ingredients, sourcing, and the benefits, reinforcing the brand's commitment to honesty.
• •Ensure Visual and Textual Harmony: The clean, natural, and modern aesthetic of the visuals should be mirrored in the copy – clear, concise, and with a sense of calm confidence.

Social Perception

As a Solution Provider, High Quality & Trustworthy, Innovative, Premium (Potentially), Eco-conscious, Supportive & Responsive

Copy Examples

• •Headline: Your Gut: The Unsung Hero of Your Well-being. Body: Did you know your gut health impacts everything from your energy levels to your mood? At mybacs, we craft scientifically-backed synbiotic solutions to help you nurture your microbiome and unlock your body's full potential. Discover the science of feeling good.
• •Headline: Travel Confidently. Live Vibrantly. Body: Don't let digestive worries hold you back from your adventures or daily life. Our targeted formulas, like Travelbacs, are designed with specific probiotic strains and natural prebiotics to support your gut, wherever life takes you. Your journey to better gut health starts here.
• •Headline: Transparency You Can Trust. Results You Can Feel. Body: We believe you deserve to know exactly what you're putting into your body. That’s why mybacs is committed to the highest quality, vegan, and allergen-free ingredients, all clearly listed. Experience the difference that science-led, pure synbiotics can make.
• •Headline: More Than Just Digestion: It's Holistic Health. Body: A balanced gut is the foundation for a stronger immune system, clearer skin, and a more balanced mind. Our expertly formulated synbiotics work in harmony with your body to support your overall wellness. Invest in your inner ecosystem.
• •Headline: Feel Your Best, Naturally. Body: Tired of quick fixes? mybacs offers a sustainable path to well-being. Our synbiotics are developed in Switzerland and rooted in the latest microbiome research, providing a gentle yet effective way to rebalance your gut flora and enhance your daily vitality.