Brand Tone

Empathetic, Educational, and Empowering

Brand Values

• •Modesty
• •Inclusivity
• •Faith-Driven Functionality
• •Community

Best Practices

• •Lead with Empathy: Always start your copy from a place of understanding. Acknowledge the specific challenges your audience faces, using phrases like "We know the struggle," or "Ever felt like...?" to build an immediate connection.
• •Educate, Don't Preach: Frame your educational content as helpful information that empowers the customer. Explain the "why" behind your designs by referencing concepts like "awrah" clearly and respectfully, positioning the brand as a knowledgeable ally.
• •Use Empowering Language: Focus on benefits that convey freedom, confidence, and inclusion. Words like "freedom of movement," "unrestricted," "no compromise," and "confidence" reinforce the positive solution your brand offers.
• •Maintain a Unified Narrative: Consistently tell your brand's origin story across platforms. This personal and relatable narrative about solving a genuine problem is a powerful tool for building loyalty and reinforcing your core values.
• •Let Your Community Be Your Voice: Feature customer testimonials and reviews in your marketing materials. Sharing their positive experiences provides social proof and reinforces the brand's empathetic and community-focused tone in an authentic way.

Social Perception

Myawrah is perceived positively within its niche target audience as a problem-solver for Muslims seeking modest activewear. The brand is appreciated for its focus on both men and women, and its educational content is well-received.

Copy Examples

• •Your faith and your fitness shouldn't be a compromise. Our Halal Swim Shorts are designed to cover from navel to knee, giving you the freedom to swim and train with complete peace of mind. Move, stretch, and swim confidently. #Myawrah #ModestActivewear #IslamicSwimwear
• •No more layering. No more restrictions. Just one piece that gives you the coverage and comfort you deserve. Our Modest Sports Abaya is made with lightweight, breathable fabric so you can focus on your goals, not your gear. #ModestGymwear #SportsAbaya #HijabiFitness
• •Finding activewear that aligns with your values can be a struggle. We know, because we've been there. Myawrah was created to make modesty easy, offering stylish and functional sportswear for both men and women. Discover the collection that lets you be active and stay true to yourself. [Link to website]
• •We started Myawrah because we believed that modesty and an active lifestyle could go hand-in-hand. Seeing you embrace our vision is our greatest motivation. This week, we want to share a story from a fellow community member on how they rediscovered their love for swimming, thanks to our Halal Shorts. [Link to blog post]
• •Engineered for performance and designed for modesty. Our Halal Swimming Shorts feature a water-repellent outer layer and a soft mesh lining for quick-drying comfort and reduced chafing. The extended length ensures full awrah coverage, adhering to Islamic principles without sacrificing style or function. Perfect for the pool, the gym, and beyond.