Brand Tone

Informative & Trustworthy, Authentic, Accessible & Convenient, Quality-Focused, Helpful & Customer-Oriented

Brand Values

• •Accessibility: Ensuring consumers nationwide can access Asian food products.
• •Quality: Offering high-quality, authentic Asian brands and products.
• •Tradition & Heritage: Many products, like ginseng and traditional health drinks, have strong cultural roots which are implicitly valued.
• •Customer Service: Providing information and aiming to assist customers in finding products.
• •Variety: Offering a wide selection of groceries, snacks, and beverages from various Asian origins.

Best Practices

• •Prioritize Clarity and Information: Ensure product descriptions are detailed, accurate, and include key information like ingredients, origin, and potential benefits. This reinforces the 'Informative & Trustworthy' tone.
• •Emphasize Authenticity and Quality: Use language that highlights the genuineness of the products and the reputation of the brands offered. Words like 'genuine,' 'authentic,' 'premium,' 'traditional,' and 'high-quality' can be effective.
• •Maintain a Helpful and Approachable Voice: Even when providing detailed information, the tone should remain welcoming. Customer service interactions and social media replies should be friendly and eager to assist.
• •Connect with Cultural Value (Where Appropriate): For products with significant cultural heritage (e.g., specific teas, health supplements, festive foods), subtly weave in their traditional importance or usage. This adds depth and appeals to customers seeking an authentic experience.
• •Ensure Consistency Across All Channels: The tone used on the website (product descriptions, 'About Us' page) should align with the tone on social media posts, email newsletters, and any advertising materials to build a cohesive brand identity.

Social Perception

Specialty Retailer, Trusted for Certain Brands, Generally Positive but with Some E-commerce Caveats, Resourceful

Copy Examples

• •Discover Authentic Asian Flavors, Delivered to Your Door. Craving your favorite Asian snacks or essential pantry staples? MyAsianStore brings you a curated selection of top-quality brands and traditional ingredients from across Asia. Shop now and bring home the taste of authenticity.
• •Your Trusted Source for Premium Asian Groceries. With over 30 years of experience through our parent company, King Wai Trading, MyAsianStore is committed to providing genuine, high-quality Asian food products. From everyday essentials to specialty health items, explore our diverse range.
• •Elevate Your Wellness with Traditional Asian Goodness. Explore our collection of renowned health beverages and supplements, including BRAND'S® Essence of Chicken and JungKwanJang Korean Red Ginseng. Nourish your body with time-honored traditions.
• •Can't Find It Locally? We Ship Nationwide! MyAsianStore was created to ensure everyone has access to the best Asian brands, no matter where you live. Browse our extensive catalog and enjoy convenient home delivery.
• •Taste the Difference: Real Ingredients, Real Flavor. We carefully select brands known for their commitment to quality and authenticity. Explore new tastes and rediscover old favorites with MyAsianStore – your kitchen's gateway to Asia.