Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Community-Focused, Direct & Informative, Slightly Playful/Modern

Brand Values

• •Personal Expression
• •Quality & Craftsmanship
• •Community
• •Accessibility/Affordability
• •Passion for Anime & Gaming

Best Practices

• •Create a Simple Tone of Voice Guide: Document key characteristics of your brand's voice (e.g., "Passionate, Friendly, Enthusiastic, Knowledgeable, Playful but not unprofessional"). Include "do's and don'ts" (e.g., Do: Use anime/gaming relevant slang where appropriate. Don't: Use overly formal or corporate language). Share this with anyone creating content.
• •Know Your Audience Deeply: Understand the language, memes, and references that resonate with anime fans and PC gamers. This allows for authentic and relatable copy. Continuously engage with the community to stay updated.
• •Emphasize Shared Passion: Consistently weave in the love for anime and gaming. Copy should feel like it's written by a fellow fan, not just a retailer. Use "we" to foster a sense of belonging (referring to the brand and community).
• •Balance Enthusiasm with Clarity: While passion is key, ensure product descriptions, FAQs, and important announcements are clear, concise, and provide all necessary information. Avoid jargon that might confuse less experienced users without explanation.
• •Be Consistent Across All Channels: Whether it's a website product description, a TikTok caption, an email newsletter, or a customer service response, the underlying tone and values should be recognizable. Regularly review content across platforms to ensure alignment.

Social Perception

Positive (among direct customers), Niche Appeal, Emerging Presence, Trustworthiness, Community Engagement Desire

Copy Examples

• •For a New Product Launch (Website Banner/Social Media Post): Headline: "Level Up Your Rig! 🔥 New [Anime Series] Keycaps Just Dropped!" Body: "Rep your favorite heroes (or villains 😉) from [Anime Series] with our latest collection! Meticulously crafted PBT keycaps designed to make your setup legendary. Dive into the world of [Anime Series] with every keystroke. Shop now and transform your keyboard into a masterpiece! #MyAnimeKeycaps #[AnimeSeries] #MechanicalKeyboard #AnimeGear" Tone: Enthusiastic, direct, uses gaming/anime slang.
• •For an Instagram Post Showcasing a Customer's Setup: Headline: "Setup Goals! 🤩 Look at This Epic [Character Name] Theme by @[CustomerHandle]!" Body: "We're OBSESSED with how @[CustomerHandle] brought [Character Name] to life on their keyboard using our keycaps! 💖 That glow, that vibe – pure perfection. Got a setup you’re proud of? Tag us @myanimekeycaps and use #MyAnimeSetup for a chance to be featured! Let's build the ultimate anime keyboard community together! #AnimeKeycaps #CustomerLove #PCSetup #GamingCommunity #KeyboardArt" Tone: Community-focused, appreciative, engaging.
• •For a TikTok Video (Short, Punchy Text Overlay): (Scene 1: Plain keyboard): "Your keyboard rn: 😴" (Scene 2: Transition to keyboard with My Anime Keycaps): "Your keyboard with our drip: ✨🚀" (Scene 3: Text overlay with product link/name): "Cop the [Product Name] set! Link in bio! #AnimeKeycaps #KeyboardUpgrade #Otaku #PCGaming #[RelevantAnimeHashtag]" Tone: Playful, modern, uses internet slang.
• •For an "About Us" Section Snippet (Social Media or Email): Headline: "More Than Just Keycaps – It's a Passion." Body: "My Anime Keycaps was born from late-night gaming sessions and marathon anime binges. We're a crew of fans, just like you, who believe your setup should scream *YOU*. That's why we hunt down the coolest designs to bring your favorite anime worlds to your fingertips. Join our community of keyboard-loving otakus! [Link to About Us/Community Page]" Tone: Passionate, relatable, community-centric.
• •For a Promotional Email (e.g., Holiday Sale): Subject: "🎄 Unlock Holiday Savings on Your Favorite Anime Keycaps! 🎁" Body: "This holiday season, give your keyboard the anime makeover it deserves! For a limited time, get [X]% off ALL keycap sets, including new arrivals from [Popular Anime Series 1] and [Popular Anime Series 2]. Whether you're treating yourself or the anime fan in your life, find the perfect design to express your passion. Don't miss out – your ultimate setup awaits! Shop the sale now! [Link to Sales Page] #AnimeChristmas #KeycapSale #MyAnimeKeycaps #GiftIdeas" Tone: Enthusiastic, urgent (for sale), festive.