Brand Tone

Authentic, Passionate, Educational, Premium, Quality-Focused, Warm, Inviting, Sophisticated & Refined (for certain products)

Brand Values

• •Authenticity
• •Quality
• •Heritage & Tradition
• •Customer Satisfaction
• •Sustainability & Ethical Practices
• •Accessibility
• •Wellness

Best Practices

• •Emphasize Authenticity and Origin: Always highlight the direct sourcing from Indian tea gardens (Darjeeling, Assam, etc.) and the purity of the ingredients. Use phrases like "garden-fresh," "single-origin," "unadulterated," and "true essence."
• •Educate and Inform: Share knowledge about tea varieties, flavor profiles, health benefits, brewing techniques, and the cultural significance of Indian tea. Avoid overly technical jargon unless explained.
• •Use Evocative and Sensory Language: Describe the aromas, tastes, and feelings associated with drinking tea. Words like "aromatic," "robust," "delicate," "soothing," "invigorating," and "exquisite" can enhance the premium feel.
• •Maintain a Warm and Passionate Voice: Convey a genuine love for tea and a desire to share that passion with customers. Use welcoming language that invites customers to explore and experience. The story of the founder and the meaning behind "Zyanna" can be subtly woven in.
• •Highlight Quality and Craftsmanship: Reinforce the premium nature of the products by mentioning "expertly crafted," "premium collection," "finest leaves," and the care taken in processing and packaging. Ensure consistency across all platforms, from website copy to social media captions and product descriptions.

Social Perception

Trusted Source for Authentic Indian Teas, Premium yet Accessible, Knowledgeable & Passionate, Good Customer Experience, Diverse Range

Copy Examples

• •Headline: Discover the Soul of Darjeeling in Every Sip. Body: Journey with Zyanna to the misty slopes where the world's finest tea is born. We bring you unadulterated, single-origin Darjeeling teas, direct from the garden to your cup. Taste the tradition, experience the purity. #ZyannaTea #AuthenticDarjeeling #TeaHeritage
• •Headline: More Than Just Tea, It's a Wellness Ritual. Body: Unwind and rejuvenate with Zyanna's handcrafted herbal infusions. From the calming notes of Chamomile to the invigorating zest of our Lemon Green Tea, each blend is a natural path to well-being. Explore our collection and find your perfect moment of peace. #ZyannaWellness #HerbalTea #NaturalGoodness
• •Headline: From Our Gardens to Your Home: The Zyanna Promise. Body: We believe in transparency and quality you can taste. Zyanna partners directly with esteemed tea estates across India, ensuring every leaf is ethically sourced and expertly processed. Experience the fresh, authentic flavors that only direct trade can deliver. Learn more about our sourcing story on the blog! #DirectSource #EthicalTea #QualityInEveryCup
• •Headline: Unlock a World of Flavor: Your Guide to Zyanna Teas. Body: New to the world of loose-leaf tea? Or a seasoned connoisseur looking for your next favorite? Our diverse collection of over 200 varieties has something for everyone. Explore detailed tasting notes, brewing guides, and the unique story behind each Zyanna tea on our website. Let us help you discover your perfect brew. #TeaExploration #FindYourFlavor #ZyannaVariety
• •Headline: The Art of Indian Chai, Perfected by Zyanna. Body: Experience the comforting embrace of authentic Indian Chai. Our signature blends combine robust Assam CTC with a symphony of aromatic spices, crafted to deliver a rich, invigorating, and truly traditional chai experience. Warm your senses with Zyanna. #IndianChai #MasalaTea #AuthenticSpice