Brand Tone

Friendly and Relatable, Aspirational yet Accessible, Enthusiastic and Passionate, Customer-Centric and Transparent

Brand Values

• •Customer Satisfaction
• •Trendiness and Style
• •Quality
• •Authenticity
• •Proximity, Reactivity, and Accessibility
• •Passion for Fashion

Best Practices

• •Know Your Audience, Speak Their Language: Understand the demographic (likely young, fashion-conscious women) and use language, emojis, and cultural references that resonate with them. Keep it friendly, approachable, and avoid overly formal or technical jargon.
• •Embody the Founder's Passion: Let Marie's enthusiasm for fashion shine through. Use vibrant, positive language. Share the "why" behind the brand and new collections when appropriate.
• •Be Authentic and Relatable: Don't be afraid to show the human side of the brand. Use humor where appropriate (especially on platforms like TikTok). Acknowledge trends but always tie them back to helping customers express their authentic selves.
• •Prioritize Clarity and Helpfulness: While being trendy and friendly, ensure all essential information (sizing, materials, shipping, returns) is clear, easy to find, and presented in a customer-centric way. This builds trust and supports the "reactivity and accessibility" values.
• •Maintain Consistency Across Platforms, While Adapting to Context: The core friendly, enthusiastic, and stylish tone should be present everywhere. However, tailor the specific expression to the platform – e.g., more visual and quick on Instagram Stories, more playful and trend-driven on TikTok, slightly more detailed but still engaging on the website. Create a simple brand voice guide for anyone creating content.

Social Perception

Positive Customer Experiences, Trendy and Fashionable, Good Value for Money, Engaging and Relatable, Reliable

Copy Examples

• •✨ Hello Sunshine! ☀️ Your wardrobe called, and it's asking for our NEWEST collection! 😍 Think dreamy dresses, effortlessly cool sets, and accessories that just *get* you. Dive in and find the pieces that make you feel 100% YOU. Link in bio to shop the drop! #MY1996 #NewCollection #FashionLover #OOTDInspo #TrendyStyle
• •Running on coffee & confidence today! ☕️💃 This whole look? Straight from MY1996, of course! 😉 Obsessed with how comfy AND chic this is. What are you rocking today? Let me know! 👇 #MY1996shop #OOTD #FashionTikTok #GetReadyWithMe #StreetStyleFrance #RelatableFashion
• •Meet your new go-to, the [Dress Name]! 💕 Whether it's brunch with the besties, a cute date night, or just feeling fabulous while running errands, this dress is all about effortless style and making YOU shine. Made with [Material] for all-day comfort. Pair it with sneakers for a casual vibe or heels to dress it up! How will you wear yours? #MY1996Style #VersatileDress #EverydayChic
• •💌 Psst... Your Next Favorite Outfit Just Landed at MY1996! Hey gorgeous! ✨ Ready for a little style refresh? We've just dropped some amazing new pieces, handpicked with love by Marie and the team, because we believe fashion should be fun, fresh, and make you feel incredible. Come see what's new and treat yourself – you deserve it! [Link to New Arrivals]
• •GUESS WHAT?! 🎉 That [Best-Selling Item] you’ve all been asking about is BAAACK! 🤩 But hurry, you know these fly fast! 💨 Swipe up to snag yours before it’s gone again! Thank you for being the best customers ever! ❤️ #MY1996Restock #FanFave #LimitedStock #ShopNow