Brand Tone

Passionate and Enthusiastic, Informative and Expert, Authentic and Relatable, Community-Focused, Professional in Production

Brand Values

• •Passion for Motocross
• •Expertise and Knowledge Sharing
• •Authenticity
• •Community Building
• •Quality

Best Practices

• •Always Speak from the Rider's Perspective: Use language and address pain points that resonate with motocross enthusiasts. Show, don't just tell, your passion for the sport.
• •Maintain Authenticity with Pierrick & Raph's Voice: Whether it's a blog post or a product description, infuse the copy with the genuine enthusiasm and expertise associated with the MX TEST duo. Reference their tests and opinions where relevant.
• •Balance Expertise with Accessibility: While providing technical details is crucial, explain them in a way that's understandable for riders of varying skill levels. Avoid overly jargon-filled language unless clearly defined.
• •Foster Community in Your Language: Use inclusive language ("we," "us," "riders," "community"). Ask questions, encourage interaction, and make your audience feel like part of the MX TEST family.
• •Be Visually Congruent: Ensure the tone of your copy aligns with the visual style of your content (e.g., energetic videos should have equally dynamic captions). Use emojis and formatting appropriately for each platform while maintaining the core passionate and expert voice.

Social Perception

Trusted Source of Information, Entertaining and Engaging, Community Leaders/Influencers, Supportive of Amateurs

Copy Examples

• •Video Title/Social Post (Enthusiastic, Expert): NEW [Bike Model/Product] TEST! 🔥 Is this the game-changer we've been waiting for? Pierrick pushes it to the limit – an MX TEST you DON'T want to miss! #MXTEST #Motocross #NewGear
• •Website Product Description (Informative, Authentic): We've thrashed this [Product Name] on the toughest tracks, and here's the MX TEST verdict: [Summarize key benefit e.g., Unbeatable durability and grip]. Pierrick and Raph approved for riders who demand the best. Full test on our YouTube! Link in bio. #RideWithTheBest #MXProven
• •Instagram Story (Community-Focused, Relatable): 🛠️ TUTO TUESDAY! 🛠️ Pierrick's breaking down how to nail your suspension setup for muddy conditions. Swipe up for the full guide on the blog! What are your biggest setup struggles? Let us know! 👇 #MXTips #SuspensionTuning #MXCommunity
• •Facebook Ad for Coaching (Expert, Encouraging): Ready to take your riding to the next level? 🚀 Our MX TEST Online Coaching gives you Pierrick's pro insights on everything from cornering to jumps. Real skills, real progress. Join the MX TEST crew! 👉 [Link to coaching] #MotocrossCoaching #RideSmarter #MXTESTAcademy
• •Email Newsletter Snippet (Passionate, Exclusive): Hey Riders! This week, Raph got his hands on [Exciting News/Product], and the workshop is BUZZING! We're also dropping an exclusive behind-the-scenes look at our latest adventure for subscribers only. Plus, a special 10% off [Partner Brand] with code MXTESTFRIEND. Let's hit the dirt! #PassionMX #MXTESTFamily