Brand Tone

Aspirational, confident, energetic, and passionate, highlighting performance and aesthetics.

Brand Values

• •Style & Individuality
• •Quality & Durability
• •Craftsmanship
• •Community & Culture
• •Customer Focus

Best Practices

• •Lead with Style, Support with Quality: Always start with the visual and cultural appeal (Set the trend, Define your ride), but quickly follow up with tangible proof of quality (e.g., 21mil thick, UV protected).
• •Use the Language of the Culture: Continue using terms like roost, gate drop, ruts, and kit to maintain authenticity and connect with the core audience.
• •Emphasize Customization: Regularly remind customers that they can personalize their graphics with their name and number. This is a key value proposition that enhances the sense of individuality.
• •Show, Don't Just Tell: Ensure every piece of copy is paired with high-impact visuals. The product's strength is its look, and the copy should serve to amplify what the customer is seeing.
• •Leverage Social Proof: Incorporate customer testimonials and user-generated content into the marketing mix. Phrases like Join thousands of riders who trust... can be powerful when backed by your strong online reputation.

Social Perception

Reliable and high-quality provider of stylish, custom motocross graphics; trusted within its niche for delivering premium products and excellent service.

Copy Examples

• •Your bike has a story. Tell it loud. Our 'Bonecrusher' kit is more than just graphics; it's an identity. Built with 21mil thick Ultracurve® vinyl to handle every rut and roost. #MXiSLAND #DefineYourRide #MotocrossGraphics
• •Tired of the same factory look? Set the trend. MX iSLAND delivers unparalleled design and pro-level durability. Customize your kit with your name and number for free. Shop the collection and transform your ride.
• •Engineered for the edge. The 'IslandStrike' series combines aggressive lines with unmatched durability. Featuring our bubble-free FLO Technology for flawless application and a high-gloss finish that protects against the elements, this kit ensures you look as good as you ride. Built for riders, by riders.
• •New 'FACTORY' collection just dropped. 🏁 Bold new designs for Honda, Kawasaki, KTM, and more. Give your bike the pro look it deserves. See them all: [Link to Website] #MXGraphics #NewGear
• •The track is your canvas. MX iSLAND provides the paint. As part of the iSLAND crew, you know that style and performance go hand-in-hand. Check out our latest designs, engineered to make you stand out from the gate drop to the finish line.