Brand Tone

authentic, educational, and compassionate

Brand Values

• •Community & Accessibility
• •Social Justice
• •Reciprocity & Redistribution
• •Ethical Sourcing
• •Holistic Well-being

Best Practices

• •Lead with Your Values: Always connect your products and services back to your core principles. Explain why you do what you do, not just what you do.
• •Use Inclusive and Intentional Language: Be mindful of the words you choose. Use gender-neutral language and terms that reflect your commitment to social justice.
• •Be Radically Transparent: Share your story, including the challenges. Authenticity builds trust. The brand's open communication about its closure is a powerful example of this.
• •Educate, Don't Just Sell: Position your brand as a generous resource of knowledge. Share information freely about herbs, processes, and your ethos. This empowers your community and builds a deeper connection.
• •Center Community in Your Narrative: Frame your brand as part of a larger ecosystem of people, plants, and shared values. Use "we" and "our community" to foster a sense of belonging and collective identity.

Social Perception

Perceived as a beloved and vital community resource, especially within local and queer communities. Seen as a hub for education, connection, and activism, known for living its values and fostering a loyal following.

Copy Examples

• •In a world that demands constant productivity, rest is a radical act. Our 'Deep Roots' glycerite, featuring skullcap and passionflower, is a gentle invitation to slow down and reconnect with your body's natural rhythms. Crafted with intention for our community. Available on a sliding scale.
• •Your skin is a story, a boundary, a connection to the world. Tend to it with our 'Whole Self' Salve, a blend of calendula and plantain-infused oil, made to soothe and protect. Every jar is a small batch of care, from our hands to yours.
• •What does it mean to listen to the plants? Join us for 'Herbal Listening School,' a workshop dedicated to building a reciprocal relationship with the green world around us. We'll explore plant identification, ethical wildcrafting, and medicine-making. All are welcome. No one turned away for lack of funds.
• •Meet Yarrow. A fierce protector of boundaries and a tender healer of wounds. We honor this plant's spirit by ensuring a portion of all our yarrow-based products are redistributed to the Nipmuc Nation, on whose land we live and work. This is plant medicine. This is community care.
• •As we prepare to close this chapter of MXED GREENS, we do so with immense gratitude for every one of you who made this community a reality. Our closing sale is a final offering of the plant medicine we've shared over the years. Thank you for being part of our story. Your support has meant the world.