Brand Tone

Friendly, Trustworthy, Caring

Brand Values

• •Family Business
• •New Zealand Owned and Operated
• •Quality/Best Experience
• •Customer Satisfaction

Best Practices

• •Always Emphasize the "Family Business" and "New Zealand Owned" Aspects: This is a key differentiator. Weave it naturally into descriptions, 'About Us' sections, and even transactional emails to build a connection with local customers.
• •Use Warm, Positive, and Pet-Centric Language: Words like "happy," "joy," "comfort," "beloved," "furry family members," and "best experience" should be common. Focus on the benefits for the pet and the positive emotions for the owner.
• •Maintain a Helpful and Approachable Voice: When providing information (e.g., product details, shipping policies), do so clearly and in a friendly manner. Imagine you're offering advice to a fellow pet lover.
• •Incorporate Customer Testimonials Authentically: Continue to feature genuine positive feedback. This reinforces trustworthiness and shows that the brand values its customers' experiences.
• •Be Consistent Across All Touchpoints: Ensure that the website copy, any email communication, and future social media (if developed) all reflect the same friendly, trustworthy, and caring New Zealand family business persona. This builds brand recognition and trust.

Social Perception

Reliable, customer-oriented, and caring local family business.

Copy Examples

• •Welcome to Pawsome Finds! As a small, family-run Kiwi business, we're dedicated to bringing a little extra joy and comfort to your furry family members. Shop our handpicked selection and give your pet the best!
• •Hot Kiwi summer days? Keep your beloved companion cool, comfy, and happy with our Pawsome Cooling Bed. Designed with their well-being in mind, because a happy pet means a happy you! Hear what other Kiwi pet parents are saying... [testimonial snippet]
• •More than just a pet store, Pawsome Finds is our family's passion. Being 100% New Zealand owned and operated, we pour our hearts into selecting products that we'd happily give to our own furry friends. We believe in top-notch quality and that wagging tail guarantee!
• •Join the Pawsome Finds family! Sign up for the latest news on arrivals, special offers just for our Kiwi pet community, and tips for keeping your furry friends thriving. We’re all about sharing the love (and the best pet goodies!).
• •Nothing beats seeing your pets happy and healthy! 😊 That's why at Pawsome Finds, a Kiwi family business, we're committed to sourcing the best for your four-legged mates. What's making your pet smile today? Share with us! #PawsomeFindsNZ #NZPets #ShopLocalNZ