Brand Tone

Heartfelt & Sentimental, Creative & Unique, Caring & Pet-Centric, Approachable & Customer-Focused

Brand Values

• •Personalization & Individuality
• •Craftsmanship & Quality
• •Cherishing Memories & Bonds
• •Customer Satisfaction
• •Style & Uniqueness

Best Practices

• •Emphasize Emotion and Connection: Use words that evoke feelings of love, companionship, joy, and remembrance. Focus on the "why" behind the purchase – the bond with the pet.
• •Highlight Uniqueness and Craftsmanship: Stress the "custom," "handmade," "personalized," and "one-of-a-kind" aspects of the products. Explain the care and skill involved in their creation.
• •Speak Directly to the Pet Lover: Use "you" and "your pet" to create a personal connection. Understand their desire to pamper, memorialize, or express their pet's personality.
• •Maintain a Warm and Approachable Voice: Even when discussing memorial items, the tone should be comforting and supportive rather than somber. For more whimsical items, the tone can be more playful but still rooted in care.
• •Ensure Clarity and Simplicity in Product Information: While the emotional connection is key, practical details about materials, sizing, the customization process, and shipping should be clear, concise, and easy to understand.

Social Perception

Positive (among direct customers), Niche Appeal, Largely Undiscovered (by the broader public)

Copy Examples

• •Headline: Capture Their Soul, Forever in Art. Body: Your pet is one-of-a-kind. Their portrait should be too. Our artists lovingly transform your favorite photo into a timeless watercolor masterpiece, celebrating every unique whisker and wag. More than just a painting, it's a heartfelt tribute to the joy they bring to your life.
• •Headline: Keeping Their Spirit Close. Body: Honor the paw prints they left on your heart. Our custom leather carvings are meticulously handcrafted to immortalize your beloved companion's unique essence. A beautiful, tangible way to cherish their memory and the unconditional love you shared.
• •Headline: Unleash Their Inner Myth. Body: Why blend in when your furry friend was born to stand out? Our Mermaid Snake Print collar isn't just an accessory; it's an adventure. Handcrafted for comfort and designed for dazzle, let your pet make waves on every walk.
• •Headline: For Pets as Unique as Yours. Body: At Petschella, we craft more than just pet accessories; we create keepsakes. From personalized portraits to uniquely designed collars, every piece is made with love and an eye for detail. Sign up for our newsletter and be the first to discover new arrivals and exclusive designs for your cherished companion.
• •Headline: Let Their Love Light the Way. Body: Keep your furry friend's comforting presence glowing, even in the dark. Our custom pet photo night lights turn a beloved picture into a gentle, reassuring beacon. A perfect, personalized touch for any pet lover's home, or a sweet memorial to a cherished companion.