Brand Tone

Functional and Trustworthy

Brand Values

• •Quality
• •Reliability
• •Customer Focus
• •Value

Best Practices

• •Prioritize Clarity and Simplicity: Always use clear, direct language. Avoid overly technical jargon unless speaking to a specialized audience. The goal is to be understood easily by everyone, from a home hobbyist to a professional contractor.
• •Lead with Trust and Reliability: Consistently use words like "trusted," "reliable," "quality," and "guaranteed." Frame your services around dependability and customer peace of mind.
• •Maintain a Helpful, Service-Oriented Voice: Every piece of copy, from a product description to an error message, should feel helpful. The tone should be that of an expert partner who is ready and willing to assist.
• •Emphasize Local Focus: Highlight the company's role in the local community. Use phrases like "your local supplier," "serving the [Region] area," and mention local landmarks or delivery zones to build a connection with the target audience.
• •Be Direct and Factual: Present information without hyperbole. State what the product is, what it does, and how the customer can get it. This straightforward approach aligns with the brand's core values of honesty and reliability.

Social Perception

Neutral to Non-Existent Online

Copy Examples

• •MWS: Your Local Partner for Quality Steel. From DIY Projects to Commercial Builds, We Deliver.
• •Precision-cut and ready for any application. Our steel angles provide the strength and reliability your project demands. Available in custom lengths to minimize waste and maximize value. Order today for delivery within 5 working days.
• •We're MWS, the trusted local name in metal supplies. For years, we've been providing top-grade steel and exceptional service to our community. We're here to help you build better, stronger, and more efficiently. #SteelSupplies #LocalBusiness #MetalFabrication
• •Need Steel Profiles in Llynclys? | MWS - Fast Local Delivery | High-quality steel for DIY & trade. Competitive prices. Order online now!
• •Subject: Your Next Project, Our Reliable Steel | A Partnership with MWS. | Hi [Client Name], At MWS, we understand that reliable materials are the backbone of your work. We offer a comprehensive range of high-quality steel profiles at competitive trade prices, with dependable delivery right to your site. Let's discuss how we can support your next project.