Brand Tone

Confidently Stylish and Reliably Protective

Brand Values

• •Style/Fashion
• •Quality
• •Functionality/Practicality
• •Protection
• •Curation
• •Individuality/Self-Expression

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., confident, stylish, practical, aspirational yet accessible) with examples of "do's and don'ts."
• •Focus on "Style + Protection": Ensure most copy touches upon these two core pillars. Avoid leaning too heavily on just one. For instance, don't just be "protective" (sounding utilitarian) or just "stylish" (sounding flimsy).
• •Use "Curated" Language: Employ words that reflect a selective, quality-focused offering, such as "curated," "handpicked," "premium," "essentials," "elevate."
• •Emphasize Benefits, Support with Features: Lead with how the product enhances the customer's life or style (e.g., "Express your unique look," "Worry-free protection"), then support it with relevant features (e.g., "shock-absorbent material," "slim profile").
• •Maintain Visual-Verbal Harmony: Ensure the copy's tone aligns with the website's visual aesthetic. The clean, modern visuals should be matched by clear, stylish, and confident language. Avoid slang or overly casual phrasing that would clash with the sophisticated imagery.

Social Perception

The brand projects an image of being a provider of trendy, quality protective gear for popular tech devices. Without a significant volume of public, third-party testimonials or active social media engagement, the broader public perception is likely neutral or forming. Existing customers' perceptions will be based on product quality, shipping experience, and customer service.

Copy Examples

• •MWMH: Where Style Meets Shield. Elevate your tech with accessories that protect and impress.
• •Dress your device. Our curated phone cases offer premium protection without sacrificing an ounce of style. Find your perfect match.
• •Fresh Drop Alert! Discover the latest MWMH designs engineered for ultimate protection and head-turning style. Your tech deserves this upgrade.
• •Life happens. Keep your tech safe and stylish through it all. MWMH accessories: Designed for durability, curated for you.
• •At MWMH, we don't think you should choose between safeguarding your tech and expressing your style. We bring you accessories that do both, beautifully.