Brand Tone

Empowering, Confident, Approachable, Friendly, Inspiring, Passionate, Modern, Innovative, Authentic, Transparent

Brand Values

• •Comfort & Functionality
• •Quality & Durability
• •Sustainability & Ethical Production
• •Empowerment of Women
• •Timeless Style
• •Authenticity & Transparency
• •Innovation

Best Practices

• •Develop a Clear Brand Voice Guide
• •Understand Your Audience Deeply
• •Prioritize Empowerment Through Comfort
• •Be Authentic and Transparent, Especially Regarding Values
• •Maintain Consistency Across All Channels, Adapting for Context

Social Perception

Highly Positive Customer Feedback, Seen as a Solution-Oriented Brand, Trusted for Quality and Sustainability, Empowering and Modern, Community Builder

Copy Examples

• •Headline: Finally. A Power Suit That Moves With You. Body: Tired of choosing between looking the part and feeling comfortable? At MWH of Sweden, we believe you deserve both. Our suits are crafted from luxurious Italian stretch fabrics, designed in Sweden to give you freedom and confidence, from boardroom to bicycle. Work, live, and conquer your day – in perfect harmony. #FreedominASuit
• •Social Media Post (Image: Woman laughing, effortlessly stylish in an MWH suit): Caption: That MWH feeling: When your outfit is as ready for a spontaneous coffee run as it is for that big presentation. ✨ Our buttery-soft, stretchy suits mean no more wardrobe changes, just pure, unrestricted confidence. What does freedom in your clothes feel like to you? #MWHofSweden #MoveAndWorkInHarmony #StylishComfort
• •Product Description Snippet (for Rebel Jacket): Text: Meet your new wardrobe addiction: the Rebel Jacket. Not just a blazer, but a statement of intent. Designed with a classic oversized fit and crafted from our signature Italian stretch fabric, it’s the epitome of effortless power. Dress it up, dress it down, wash it with ease. This is slow fashion you’ll live in and love for years. #SustainableStyle #InvestmentPiece
• •Email Subject Line: Ditch the Stiff, Embrace the Stretch: Your Exclusive Intro to MWH Body Snippet: For too long, women's workwear has meant compromise. Uncomfortable, restrictive, and designed for a bygone era. Maria Seraki, our founder, knew there had to be a better way. That’s why MWH of Sweden creates businesswear that feels like your favorite activewear, without sacrificing an ounce of style. Discover the difference quality, comfort, and a touch of Swedish innovation can make.
• •About Us Page Snippet: Text: We’re more than just a clothing brand; we’re a community of women who believe in living life to the fullest, unconstrained. MWH of Sweden was born from a simple idea: that the clothes we wear to work shouldn't hold us back. They should empower us, move with us, and reflect our dynamic lives. Ethically made, sustainably sourced, and designed for you. Welcome to the next generation of businesswear.