Brand Tone

friendly, warm, and heartfelt

Brand Values

• •Family-Centric
• •Comfort and Quality
• •Thoughtful Design
• •Community
• •Authenticity

Best Practices

• •Lead with Emotion: Always infuse your copy with warmth and genuine emotion. Use words like "love," "care," and "heartfelt" to connect with your audience on a personal level.
• •Tell Your Story: Regularly share the personal story behind the brand. This reinforces the brand's authenticity and helps customers feel like they are part of the M. & Wally family.
• •Use "We" and "Our": Employ inclusive language to foster a sense of community. This makes the brand feel like a collective effort between the founders and their customers.
• •Engage with Your Community: Ask questions, run polls, and feature user-generated content. This not only provides valuable feedback but also strengthens the bond with your audience.
• •Keep it Simple and Relatable: Avoid overly corporate or technical jargon. Write as if you are talking to a friend, using clear, concise, and relatable language that resonates with parents.

Social Perception

M. & Wally is perceived by its customers as a trustworthy, high-quality children's apparel brand with a personal touch. The positive reviews and active community engagement suggest that customers feel a personal connection to the brand. They are not just buying pajamas; they are buying into a story and a community of like-minded parents. The brand is seen as a small business with a lot of heart, which resonates strongly with its target audience.

Copy Examples

• •From dream to reality! ✨ Our new 'Starlight Snuggles' collection is finally here. Lovingly crafted from the softest bamboo fabric, these pajamas are perfect for bedtime stories and sweet dreams. We poured our hearts into every little detail, and we can't wait to see your little ones in them! Shop the link in our bio. #MandWally #StarlightSnuggles #NewArrivals
• •Our favorite part of the design process? Sharing it with you first! ❤️ We're so excited to give our VIPs a sneak peek of our upcoming 'Forest Friends' print. What do you think? Let us know in the comments below! Your feedback helps us create the pajamas you and your little ones will love. #MandWallyVIP #BehindTheSeams
• •Wrap your little one in a hug of pure comfort with our Bamboo Zippered Romper. Made from ultra-soft, breathable, and hypoallergenic bamboo fabric, it's gentle on delicate skin and perfect for both playtime and naptime. The convenient two-way zipper makes diaper changes a breeze, because we know that every second of snuggles counts. Lovingly designed for the sweetest dreams and happiest adventures.
• •Did you know that M. & Wally is named after our son, Mateo, and our pup, Wally? This brand was born out of a love for dressing our little one in the coziest, cutest pajamas. It’s a piece of our family, and we’re so grateful to share it with yours. Thank you for being a part of our story. ❤️
• •Packing up another order of our 'Bin Day' jammies! 🚚 We get so excited thinking about all the little ones who will be wearing our designs. Every order is packed with love from our family to yours. Thank you for supporting our small business! #MandWally #SmallBusinessLove #PackingOrders