Brand Tone

professional, clinical, premium, direct, informative, and reassuring

Brand Values

• •Efficacy and Problem-Solving
• •Scientific Credibility
• •Quality and Purity
• •Discretion and Trust
• •Local Roots

Best Practices

• •Always start or prominently feature the "developed by a urologist" and "Dermatest 'very good' rating" angles. This is your strongest unique selling proposition.
• •Instead of vague terms like "feels nice," use specific, benefit-driven words like "soothes irritation," "reduces redness," "provides antibacterial protection," and "restores skin's natural barrier."
• •Avoid slang, excessive emojis, or overly casual language. The voice should be that of a trusted expert or a high-end personal care advisor.
• •Frame the benefits beyond just physical relief. Link the use of the products to feelings of confidence, sovereignty, and being prepared for any situation, whether in sports, business, or personal relationships.
• •As the brand expands from its intimate care niche, ensure the copy for new products (e.g., body lotion, shaving cream) carries the same DNA of scientific backing and high-quality formulation to maintain brand coherence.

Social Perception

The brand is perceived as effective, high-quality, and trustworthy, often seen as a credible, almost medical-grade solution due to its urologist-developed formulation. It maintains a premium price point and is strongly associated with specialized men's intimate care.

Copy Examples

• •Urologist-Developed. Dermatologist-Approved. The professional solution for intimate skin comfort and health. Experience immediate relief and lasting balance.
• •Confidence isn't just in the suit you wear, but in how you feel. Our medically-formulated skincare ensures you're at your best, from the boardroom to your personal life. It's not just care, it's a matter of honor. #Herrencreme #MadeInGermany #SkincareForMen #UrologistDeveloped
• •Post-workout irritation? Don't let it compromise your comfort. HERRENCREME, developed by a urologist, uses the power of MicroSilver to protect and soothe sensitive skin. Maintain your peak performance in and out of the gym.
• •Extend the science of superior skincare to your entire body. Our lightweight body lotion leverages the same principles of our renowned intimate care: clinically tested ingredients, fast absorption, and a formula free from harsh additives. For skin that feels as good as it looks.
• •A Urologist's Recommendation for Your Daily Routine.