Brand Tone

Empowering, inspirational, empathetic, and supportive, focusing on the connection between physical fitness and mental well-being.

Brand Values

• •Holistic Well-being: Fitness as mental, emotional, and physical health.
• •Empowerment: Encouraging individuals to reach their potential.
• •Quality: Commitment to care, purpose, and quality in every product.
• •Inspiration: Sparking joy and unlocking potential.
• •Connection & Support: Building a supportive community.

Best Practices

• •Address the audience directly using 'you' to foster a personal connection.
• •Integrate motivational language naturally, aligning with empowerment and holistic well-being.
• •Emphasize the emotional and mental aspects of fitness to connect with the audience on a deeper level.
• •Highlight the brand's commitment to quality, purpose, and care in its products.
• •Use relevant hashtags to increase visibility and engagement on social media.

Social Perception

A source of motivational activewear and fitness-related accessories, clearly differentiated from 'Fitspire' (the supplement company) through its focus on apparel and inspiration, fostering positive engagement and perceived value.

Copy Examples

• •Fitspired: Where Strength Meets Soul.
• •Empowering you to conquer your goals.
• •Ignite Your Inner Fire.
• •Unleash Your Potential.
• •Every Fitspired product is made with care, purpose, and quality.