Brand Tone

Community-Oriented, Heartfelt & Genuine, Friendly & Approachable, Nostalgic & Appreciative, Quality-Conscious

Brand Values

• •Community Support & Giving Back
• •Family
• •Local Identity & Authenticity
• •Gratitude
• •Making a Difference

Best Practices

• •Explicitly mention Martha's Vineyard, island life, or the give-back program in relevant communications. This reinforces the core identity.
• •Employ a collective, familiar voice. Share anecdotes or founder's messages to maintain the heartfelt and genuine connection.
• •Consistently use terms like "unique island designs," "quality apparel," or "specially crafted" to highlight product value beyond just a t-shirt.
• •Regularly thank customers for their support and for helping contribute to MV Community Services. This fosters a positive relationship and reinforces the brand's appreciative nature.
• •Use uplifting language that evokes fond memories of Martha's Vineyard, appealing to both locals and visitors who share a love for the island. Refer to it as a "Happy Place."

Social Perception

Positively Perceived, Local Gem, Trustworthy, Associated with Martha's Vineyard Lifestyle

Copy Examples

• •Wear a Piece of the Vineyard. Give Back to the Island You Love. Our unique, island-inspired tees are more than just apparel – they're a connection to Martha's Vineyard and a way to support our cherished community. A portion of every purchase directly benefits MV Community Services. Shop with purpose.
• •Sun-kissed memories and salty air – that's the MV spirit woven into every one of our designs. For over 28 years, Martha's Vineyard has been our family's happy place, and we’re dedicated to keeping it that way. With every tee, you help us give back. #MVLove #IslandLife #ShopLocalMV #GiveBack
• •Introducing our latest [Product Name]! Inspired by the vibrant sunsets over [MV Landmark], this tee is crafted with the quality you love and carries our promise to support the island. Feel good wearing it, feel great giving back.
• •From our family to yours, thank you for being part of the MV Tee Shirts journey. Each design is a nod to the island we call home, and every sale helps us support the incredible work of MV Community Services. Discover what's new and wear your Vineyard pride!
• •MV Tee Shirts isn't just a store; it's a dream born from decades of Vineyard summers and a deep desire to nurture the community that has given us so much. We believe in unique designs, quality apparel, and the power of giving back, one tee at a time.