Tono de Marca

aspirational, youthful, confident, friendly, and accessible

Valores de Marca

• •Fashion-Forward
• •Quality & Comfort
• •Customer Empowerment
• •Accessibility
• •Community

Mejores Prácticas

• •Speak the Customer's Language: Use youthful, positive, and empowering language. Incorporate relevant emojis and trendy slang where appropriate (especially on TikTok and Instagram) to maintain an authentic and relatable voice.
• •Focus on the Feeling, Not Just the Feature: Instead of just saying "black leather boot," describe how the customer will feel wearing it: "confident," "powerful," "unstoppable." Connect the product to an experience or an emotion.
• •Encourage User Interaction: Always include a call to action (CTA) that invites engagement. Ask questions, run polls, and encourage customers to share their own photos using a specific hashtag (e.g., #MVShowLover). This builds community and reinforces the brand's friendly nature.
• •Maintain Visual and Tonal Cohesion: Ensure that the tone of the copy matches the visual style. The aspirational and clean imagery should be paired with copy that is equally polished yet energetic. The tone should be consistent across the website, emails, and all social media platforms.
• •Highlight Core Values: Regularly weave brand values into the copy. Mention the commitment to "comfort and quality" in product descriptions. Celebrate customer confidence in campaign messaging. Reinforce the idea of bringing the "latest trends" to them with every new collection launch.

Percepción Social

MVShow is perceived as a trendy and stylish online shoe store, a go-to source for current footwear styles. Customers are primarily attracted to the modern and fashionable designs, with the product itself generally receiving positive feedback for aesthetics and style, despite some noted logistical issues regarding delivery times and exchanges.

Ejemplos de Copy

• •Unleash your inner power. Our new Dakota boots have arrived to transform your look and command attention wherever you go. The perfect blend of trend and comfort you've been searching for. Tap to shop your new favorite pair.
• •POV: You found the perfect sandal for every single summer plan. From brunch with the girls to date night, the Athena sandal is your go-to. How would you style it? #MVShow #SummerStyle #ShoeGoals
• •Hey, fashion lover! Your wardrobe called, and it's asking for an upgrade. For a limited time, get up to 40% off on best-selling styles. Don't walk, run to MVShow.com.br before your size is gone!
• •Step Into Your Moment. Discover the latest trends in footwear, crafted with style and comfort for the modern woman. Free shipping on orders over R$299. Shop New Arrivals.
• •Weekend vibe check! Which boot are you wearing? ✨ [Option A: Sleek Ankle Boot] vs. [Option B: Chunky Platform]. Vote now and show us your style!