Tono de Marca

Sophisticated & Elegant, Aspirational, Exclusive, Trustworthy & Authoritative, Graceful & Refined

Valores de Marca

• •Exquisite Craftsmanship
• •Luxury & Prestige
• •Timeless Elegance
• •Quality & Authenticity
• •Beauty & Sophistication
• •Celebration of Special Moments

Mejores Prácticas

• •Maintain Visual Elegance: Ensure all imagery (website, social media, advertising) is of the highest quality, reflecting the luxury and sophistication of the jewelry. Use professional photography with consistent styling that emphasizes the beauty and detail of the pieces.
• •Use Refined Language: Employ a vocabulary that is sophisticated, evocative, and aspirational. Avoid slang, overly casual phrasing, or aggressive sales tactics. Focus on words that convey quality, exclusivity, craftsmanship, and timelessness. (In Portuguese, this means using formal and polished language).
• •Emphasize Exclusivity and Craftsmanship: Consistently highlight what makes Vivant unique – exclusive designs, the quality of 18k gold, precious stones, diamonds, and the skill of the artisans. Tell the story behind the materials and the design inspiration where appropriate.
• •Focus on the Emotional Connection: Connect the jewelry to life's special moments, milestones, and the expression of personal style and legacy. Copywriting should evoke feelings of desire, celebration, love, and timeless beauty.
• •Consistent Cross-Platform Messaging: Ensure the tone and values are consistently communicated across all touchpoints – website, Instagram, in-store experience, and any other marketing materials. The narrative should be cohesive, reinforcing the brand's luxury positioning.

Percepción Social

High-End & Desirable, Status Symbol, Trusted Jeweler for Special Purchases. The brand appears to have a positive, albeit somewhat niche, perception within its target demographic (those seeking luxury jewelry in the São Paulo area). Its online presence is primarily visual and aspirational through Instagram.

Ejemplos de Copy

• •Headline: Define Your Legacy. Discover Vivant. Body: In a world of fleeting trends, true elegance is eternal. At Vivant Joalheria, each piece is meticulously crafted from 18k gold and the finest precious stones, designed not just to adorn, but to tell a story. Yours. Visit our exclusive boutique at JK Iguatemi or explore the collection online. Call to Action: Explore Timeless Collections.
• •Headline: The Radiance of Now, The Heirlooms of Tomorrow. Body: Capture life's most luminous moments with Vivant. Our artisans pour passion and precision into every diamond, every setting, creating breathtaking jewelry that transcends time. For celebrations, for milestones, for the sheer joy of beauty. Call to Action: Find Your Future Heirloom.
• •Headline: Vivant JK: Where Exclusivity Meets Brilliance. Body: Indulge in the art of fine jewelry. Vivant Joalheria at JK Iguatemi offers a curated selection of unique designs, featuring exquisite gemstones and unparalleled craftsmanship. Experience the personal touch of luxury. Call to Action: Schedule Your Private Viewing.
• •Headline: More Than Jewelry. It's a Vivant. Body: Each Vivant creation is an ode to sophistication. From statement pieces that captivate, to delicate designs that whisper elegance, our 18k gold and diamond jewelry is a testament to enduring style and the moments that matter most. Call to Action: Unveil Your Signature Piece.
• •Headline: The Language of Luxury, Spoken Fluently. Body: Vivant Joalheria understands the nuanced art of personal expression. Our masterfully designed pieces, rich with precious stones and diamonds, empower you to articulate your unique story with grace and brilliance. Call to Action: Discover the Vivant Difference at JK Iguatemi.