Brand Tone

Enthusiastic, Passionate, Technical, Performance-Oriented, Community-Focused, Direct & Informative

Brand Values

• •Quality & Performance
• •Protection & Safety
• •Innovation & Design
• •Rider-Centric
• •Perseverance & Dedication
• •Customer Support

Best Practices

• •Speak the Racer's Language: Use terminology and address pain points that resonate with motorcycle and BMX racers (e.g., "apex," "gate drop," "freedom of movement," "protection"). Show you understand their world.
• •Lead with Passion, Support with Facts: Start with evocative, exciting language that captures the thrill of racing, then back it up with specific details about product features, materials, and performance benefits.
• •Emphasize Quality and Protection Consistently: These are core values. Every piece of copy should reinforce the message that MVD Racewear, via Klutch Industries, provides durable, high-performance gear that riders can trust for their safety.
• •Maintain an Enthusiastic and Confident Voice: The brand is about high performance and the excitement of racing. The copy should reflect this energy. Avoid overly passive or subdued language.
• •Create a Unified Voice Across Platforms: While the specific content might vary (e.g., visual on Instagram, more text on website), the underlying tone—passionate, performance-driven, rider-centric—should remain consistent. Refer to a simple style guide if needed.

Social Perception

Generally regarded as high-quality, durable, and well-suited for supermoto and other racing disciplines. Recognized for its specific focus on supermoto gear. Klutch Industries is understood as the North American distributor for the European MVD Racewear brand.

Copy Examples

• •Unleash your track demon. 😈 MVD Racewear, engineered with passion by racers, for racers. Experience the difference that pro-level protection and unparalleled freedom of movement make. Gear up with Klutch Industries and own your apex. #MVDRacewear #KlutchIndustries #Supermoto #RaceReady #PerformanceGear
• •Carved from premium leather and intelligent textiles, the MVD Striker Suit isn't just gear; it's your second skin on the asphalt. Feel the track, command every turn, and trust in protection born from pure racing DNA. #DominateTheDirtAndTarmac
• •New MVD Drop: Elevate Your Ride with Next-Gen Racewear.
• •MVD Racewear USA | Pro Supermoto & MX Gear | Shop Klutch Industries
• •From the gate drop to the finish line, MVD BMX pants deliver race-winning agility and the grit to handle whatever the track throws your way. Lightweight. Durable. Dialed. #MVDBMX #KlutchIndustries #RaceProven #BMXLife