Tono de Marca

The brand's tone is conscious, stylish, and practical, emphasizing a modern, eco-elegant lifestyle. Communication is direct, informative, aspirational yet accessible, empowering ethical choices without sacrificing style or function.

Valores de Marca

• •Sustainability
• •Cruelty-Free
• •Ethical Production
• •Functionality and Quality
• •Local Sourcing

Mejores Prácticas

• •Lead with Values: Always anchor the copy in the brand's core values of sustainability, ethical production, and cruelty-free fashion. This is your strongest differentiator.
• •Balance Style and Substance: Pair aspirational and stylish language ("eco-elegance," "urban chic") with concrete facts about materials (Portuguese cork, R-PET), production (handcrafted in Portugal), and ethical standards (PETA-approved).
• •Use Empowering Language: Frame purchasing as a positive, conscious choice. Use words like "movement," "conscious shift," "empowerment," and "redefine" to connect with the consumer's desire to make a positive impact.
• •Highlight Functionality: Emphasize the practical benefits of the products —durability, water resistance, versatility, and lightweight design —to show that ethical fashion is also practical for everyday life and travel.
• •Maintain Transparency: Be open about the materials and production processes. Highlighting details like local sourcing within a 70km radius of Porto or the specifics of cork's durability builds trust and reinforces the brand's authenticity.

Percepción Social

The brand is generally perceived positively within the growing market of conscious consumers seeking stylish, ethical alternatives. Its PETA-Approved Vegan status adds credibility, aligning it with reputable sustainable fashion brands. While direct customer reviews are scarce, the use of cork differentiates it in the vegan leather market.

Ejemplos de Copy

• •Ready for any adventure. Our Trio Vegan Backpack, handcrafted from sustainable Portuguese cork, is as versatile as you are. Carry it, sling it, or wear it as a backpack. Your style, your choice, your values. #MyVeganBags #SustainableStyle #CrueltyFree
• •Style That Speaks Volumes. Bags That Harm None. Discover our PETA-approved vegan collection, ethically crafted in Portugal for the conscious modern explorer.
• •Meet the Night Bag: your perfect companion from dawn to dusk. Made from water-resistant and durable cork, this bag is a testament to sustainable craftsmanship. Compact, chic, and completely cruelty-free. Carry your essentials with a clear conscience.
• •It ’s more than a bag —it's a movement. When you choose MVB, you choose fair wages, recycled materials, and a kinder world. Explore our new Travel collection and join the conscious fashion revolution.
• •From ocean plastic to urban chic. Our R-PET lining is made from recycled plastics, giving waste a new purpose and reducing our impact on the planet. Because true style is sustainable. #EcoFashion #VeganLeather #MadeInPortugal