Brand Tone

Empathetic & Empowering, Faith-Inspired & Respectful, Aspirational & Quality-Conscious, Community-Oriented, Patriotic

Brand Values

• •Modesty
• •Empowerment
• •Faith & Tradition
• •Quality & Craftsmanship
• •Social Responsibility/Charity
• •Authenticity (aspired)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the core values, mission, personality, tone (e.g., empowering, respectful, aspirational), and specific language (words to use/avoid). This should be shared with anyone creating content.
• •Know Your Audience Deeply: Understand their values, aspirations, and language. Tailor the copy to resonate with them authentically, reflecting their respect for faith, modesty, and community.
• •Prioritize Value-Driven Storytelling: Instead of just describing products, tell the story behind them – the empowerment of artisans, the celebration of heritage, the commitment to faith-based principles. This builds a stronger emotional connection.
• •Ensure Consistency Across All Channels: Whether it's the website, social media, or customer service interactions, the tone and messaging should remain consistent, reinforcing the brand's identity and values. Regularly audit content.
• •Integrate Visuals that Align with the Tone: Use imagery and videography that reflect the brand's values of modesty, elegance, empowerment, and cultural richness. The visuals and copy should work together seamlessly. For example, showing confident women, details of craftsmanship, or community impact.

Social Perception

Positive: Likely perceived positively by its target audience seeking modest Islamic wear and products aligned with their cultural and religious values. The connection to a foundation and a known personality (Rabi Pirzada) can build trust and a sense of community. The emphasis on Made in Pakistan can foster national pride among some consumers.

Copy Examples

• •Headline: Embrace Your Elegance. Discover Haya by Rabii. Body: Crafted with faith and designed for grace. Our latest Abaya collection, made with premium Nida fabric, offers timeless style that honours your values. Empowering women, celebrating Pakistani craftsmanship. Shop now for pieces that speak to your heart.
• •Headline: Modesty is Beautiful. Style is Personal. Haya by Rabii. Body: Find the perfect expression of your identity with Haya by Rabii. From elegant abayas to versatile hijabs, each piece is thoughtfully created to blend tradition with contemporary style. Feel confident, covered, and chic. #HayaByRabii #ModestFashion #MadeInPakistanWithLove
• •Headline: Wear Your Story with Pride. Haya by Rabii - Fashion with Purpose. Body: More than just clothing, Haya by Rabii is a movement. Supporting local artisans and celebrating our heritage, every stitch tells a story of empowerment and faith. Choose fashion that reflects your values and uplifts our community. Explore the collection.
• •Headline (for Beauty Cream, if integrated with Haya by Rabii values): Radiate Confidence, Naturally. Haya Beauty Cream. Body: Experience the gentle touch of Haya Beauty Cream, crafted with care by Rabi Pirzada. Our promise: a natural glow that enhances your unique beauty, respecting your skin with quality ingredients. For skin that feels as good as it looks.
• •Social Media Post (Image of a woman confidently wearing a Haya by Rabii abaya): Caption: Elegance in every thread, confidence in every step. Our 'Angle White Abaya' is more than just modest wear; it's a statement of grace and inner strength. Designed in Pakistan, loved worldwide. ✨ Shop link in bio. #HayaByRabii #ModestElegance #IslamicFashion #EmpoweredWomen