Brand Tone

Nurturing and Emotional, Delightful and Magical, Realistic and Quality-Focused, Accessible and Appreciative

Brand Values

• •Joy and Enchantment: Bringing happiness, delight, and a touch of magic to their customers' lives.
• •Realism and Craftsmanship: Offering dolls that are as lifelike as possible, paying attention to detail.
• •Emotional Connection and Comfort: Providing a product that can offer companionship, therapeutic comfort, or fulfill a nurturing instinct.
• •Accessibility: Making these special dolls available to a broader audience through reasonable pricing.
• •Customer Satisfaction: Focused on creating positive experiences, from product quality to delivery.

Best Practices

• •Emphasize 'Encanto' (Enchantment/Charm) and Emotion: Consistently use words that evoke warmth, affection, joy, magic, and tenderness (e.g., 'heartwarming,' 'magical,' 'cherish,' 'love,' 'joyful,' 'precious,' 'dream').
• •Highlight Realism and Detail (but with a gentle touch): While showcasing the lifelike qualities, frame it within the context of beauty and craftsmanship rather than purely technical specifications. Use phrases like 'breathtakingly real,' 'delicate details,' 'crafted with love.'
• •Speak to the Nurturing Instinct: Address the desire to care for, cuddle, and love. Use language that resonates with parents, caregivers, and collectors who appreciate the emotional bond. 'Maternity' (Maternidade) is a core concept for the brand.
• •Maintain an Accessible and Inclusive Voice: Reflect the brand's value of offering 'accessible prices' by ensuring the language is welcoming and not overly exclusive. Acknowledge that these dolls are for everyone who appreciates them, children and adults alike.
• •Tell a Story: Incorporate the brand's own story of passion and growth where appropriate. Encourage customers to imagine the stories and memories they will create with their dolls. Use narrative elements in product descriptions and social media posts.

Social Perception

For Children: Many customers perceive the dolls as wonderful gifts for children, sparking joy and imaginative play. For Adults/Collectors: There's an understanding that these dolls also appeal to adults, whether as collectibles or for emotional reasons. The broader reborn doll community is recognized for its artistic aspect and therapeutic potential. Realism is Key: The lifelike appearance is a major point of appreciation and discussion. Emotional Fulfillment: The dolls are often associated with providing affection, companionship, and can play a role in emotional well-being. Controversy/Misunderstanding (General Reborn Market): While not specific to Reborn Encanto, the general market for reborn dolls sometimes faces misunderstanding or debate regarding the intense emotional attachment some owners develop. However, Reborn Encanto's messaging stays focused on the positive aspects of joy, play, and enchantment.

Copy Examples

• •Headline: Reborn Encanto: Where Dreams Cuddle in Your Arms. Body: Discover the magic of a lifelike companion. Our Reborn dolls are crafted with love and breathtaking detail, ready to bring endless joy and tender moments to your family. More than a doll, it's an enchantment. Call to Action: Find Your Dream Doll Today!
• •Headline: Feel the Warmth, Share the Love. That’s Reborn Encanto. Body: Each Reborn Encanto doll is a masterpiece of realism, designed to inspire nurturing hearts. From their gentle expressions to their soft touch, experience an unparalleled emotional connection. Perfect for gifting, collecting, or simply cherishing. Call to Action: Explore Our Nursery.
• •Headline: The Sweetest Lullabies Begin with Reborn Encanto. Body: Imagine the gentle weight, the delicate features, the silent promise of a thousand stories. Reborn Encanto dolls make these imaginings real, offering a beautiful experience of care and affection for all ages. Call to Action: Adopt Your Reborn Angel.
• •Headline: More Than Just a Doll – It's a Piece of Heart from Reborn Encanto. Body: At Reborn Encanto, we believe in the power of enchantment. Our dolls are meticulously created to capture the innocence and beauty of a newborn, bringing smiles and heartwarming moments into your home at a price that feels like a hug. Call to Action: Experience the Enchantment – Shop Now.
• •Headline: Reborn Encanto: Crafting Realistic Joy, One Precious Doll at a Time. Body: From our beginnings in Alagoas to homes all across Brazil, Reborn Encanto has been dedicated to delivering not just dolls, but unforgettable memories and accessible enchantment. Each creation is a testament to our commitment to realism and heartfelt connection. Call to Action: Join the Reborn Encanto Family.