Brand Tone

Humorous, Raw & Unfiltered, Confident & Bold, Relatable & Engaging, Energetic & Vibrant

Brand Values

• •Self-Expression & Individuality
• •Creativity & Innovation
• •Community & Connection
• •Resilience & Ambition

Best Practices

• •Emphasize the 'not just a brand, it's a lifestyle' aspect in all communications.
• •Leverage humor and comedic elements, particularly referencing the 'I Hope The Worst' freestyle series.
• •Showcase authenticity and a raw, unfiltered voice in social media interactions.
• •Highlight the connection with the 'Tooiicy clan' and the sense of community.
• •Promote self-expression and individuality through both music and fashion.

Social Perception

Cool, trendy, and culturally relevant lifestyle brand driven by Juicecuzz's humorous and energetic persona. Associated with self-expression, individuality, and a strong community.

Copy Examples

• •Tooiicy: It's not just clothes, it's a whole vibe. Join the clan!
• •I Hope The Worst for your ex... but the best for your Tooiicy fit!
• •Express yourself. Be bold. Be Tooiicy.
• •Dropping soon: Tooiicy Summer Collection - Get ready to turn up the heat!
• •Tooiicy: Where fashion meets the freestyle.