Brand Tone

Passionate, Expert, Transparent, Encouraging, Positive and Ambitious

Brand Values

• •Eco-responsibility/Sustainability
• •Effectiveness
• •Transparency
• •Ethics
• •Innovation
• •Made in France

Best Practices

• •Educate, Don't Just Sell: Always weave in the "why" behind your products – the science, the eco-impact, the ethical choices. Use your expertise to inform and empower.
• •Embrace "Revolution" with Purpose: Let the passion for a greener, cleaner world shine through. Use strong, active verbs and inspiring language that calls people to join a movement, not just buy a product.
• •Maintain Transparency Ruthlessly: Be upfront about ingredients, processes, and even challenges. This builds trust and reinforces your stand against greenwashing. If you make a choice (e.g., a specific ingredient), explain the science-backed reasoning.
• •Speak to "Consom'acteurs": Address your audience as intelligent individuals capable of making informed choices and being part of the solution. Avoid patronizing language; instead, foster a sense of partnership.
• •Balance Expertise with Accessibility: While highlighting the scientific foundation, ensure the language is understandable and relatable. The goal is to make complex benefits clear and appealing to a broad audience seeking effective and responsible products.

Social Perception

Trusted Experts, High Quality & Effective, Genuinely Eco-Friendly, Responsive & Customer-Focused, Innovative

Copy Examples

• •Headline: Stop Compromising. Start a Revolution in Your Home. Body: Tired of "green" products that don't deliver? Mutyne, founded by chemists, offers powerful, eco-designed cleaning solutions that actually work. Join the Green Revolution and experience a truly clean home and a healthier planet. No greenwashing, just science-backed results.
• •Social Media Post: Did you know our [Product Name] is crafted through rigorous life cycle analysis? ♻️ We're not just slapping on an eco-label; we're revolutionizing clean from molecule to your doorstep. Powerful for your home, gentle on our Earth. What eco-changes are you making today? #Mutyne #GreenRevolution #SustainableCleaning #ExpertChemists
• •Product Description Snippet (for a laundry detergent): Unleash the revolutionary power of plant-based chemistry on your toughest stains! Our expert-formulated detergent delivers uncompromising cleaning performance, even in cold washes, saving energy without sacrificing results. Eco-designed, ethically made, and transparently formulated – because you and the planet deserve the best.
• •Email Subject: Be a Consom'acteur: Your Clean Home, Our Clean Future. Email Body Snippet: At Mutyne, we believe in empowering you. Our scientifically developed eco-cleaners give you the power to choose effectiveness AND sustainability. Discover how our [New Product/Bundle] can transform your cleaning routine and contribute to a greener world. Let's redefine clean, together.
• •Ad Copy: The Science of Green. The Power of Clean. Mutyne is here to dismantle the myth that eco-friendly means less effective. As chemists, we’ve engineered a range of cleaning products that are tough on dirt and gentle on the Earth. Join the Mutyne movement – for a brilliantly clean home and a conscience to match.