Tono de Marca

Romantic, Artisanal, Nostalgic, Passionate, Elegant, Conscious

Valores de Marca

• •Craftsmanship & Quality
• •Slow Fashion & Sustainability
• •Exclusivity & Uniqueness
• •Femininity & Romanticism
• •Heritage & Inspiration
• •Personal Expression
• •Made in Galicia

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., romantic, artisanal, conscious, elegant, personal), preferred vocabulary (e.g., "hecho a mano," "slow fashion," "atemporal," "exquisito"), and phrases to avoid (e.g., overly casual slang, fast fashion jargon).
• •Emphasize Storytelling: Weave the brand's origin story, Sandra's inspiration, and the Galician heritage into the copy. Focus on the "why" behind the products, not just the "what."
• •Highlight Craftsmanship and Detail: Consistently use descriptive language that showcases the artisanal nature of the garments, the quality of materials, and the attention to detail in the design and production process.
• •Maintain a Consistent Level of Formality and Warmth: The tone is generally warm and personal, yet elegant and respectful. Avoid overly technical or impersonal language. Address the audience with a sense of shared appreciation for beauty and quality.
• •Ensure Visual and Textual Harmony: The romantic, artisanal, and slightly nostalgic tone of the copy should be consistently reflected in the brand's visual identity (photography style, website design, social media aesthetics). This creates a cohesive and immersive brand experience.

Percepción Social

The brand is perceived as one that offers special, high-quality, and thoughtfully designed pieces, appealing to those who value craftsmanship and slow fashion.

Ejemplos de Copy

• •Instagram Post (New Dress): "Elegance whispered in every stitch. Our new [Dress Name], handcrafted in Galicia from the finest [Fabric Type], is an ode to timeless femininity. Designed to be cherished, not just worn. Discover the art of slow fashion. #MuyCastiñeira #SlowFashion #HechoAMano #RomanticStyle #MadeInGalicia"
• •Product Description (Blouse): "Meet the [Blouse Name] blouse – where dreams are woven into reality. Inspired by the gentle allure of vintage patterns and crafted with meticulous care, this piece features delicate [Specific Detail, e.g., hand-embroidery, unique cuff]. Made from breathable [Fabric Type], it’s a love letter to conscious style and enduring beauty."
• •Facebook Ad (General Brand Awareness): "Tired of fleeting trends? At Muy Castiñeira, we believe in fashion that tells a story. Each garment is born from passion, crafted slowly with natural fabrics and an artisan’s touch in our Galician workshop. Embrace designs that are as unique and enduring as you are. Explore our collection."
• •"Our Story" Snippet for Website/Social: "Inspired by the cherished traditions of Galician dressmaking, Muy Castiñeira was born from a dream to create more than just clothes – to craft wearable art. Each piece is a testament to slow, mindful creation, celebrating romantic silhouettes and the beauty of natural textiles. This isn't just fashion; it's a feeling."
• •Email Newsletter Subject Line (New Collection): "Slowly, with love: Discover new timeless treasures from Muy Castiñeira."