Brand Tone

Aspirational & Trendy, Accessible & Inclusive, Feminine & Empowering, Customer-centric & Reassuring, Direct & Promotional

Brand Values

• •Fashion-consciousness: Staying current with the "últimas tendencias" (latest trends).
• •Quality: Offering "la mejor calidad" (the best quality) in their products.
• •Affordability: Providing fashion at "precios accesibles" (accessible prices).
• •Customer Satisfaction: Prioritizing the customer experience and striving for their contentment.
• •Variety & Inclusivity: Offering a "amplia gama de productos" (wide range of products) including diverse sizes.
• •Convenience: Emphasizing the ease of online shopping and delivery.

Best Practices

• •Embrace "Bonita": Consistently weave in the essence of "muy bonita" – feeling pretty, beautiful, confident, and good about oneself. Use positive and uplifting language.
• •Stay Trend-Aware but Accessible: Highlight new arrivals and current trends ("últimas tendencias") while always reassuring customers about accessible pricing and good quality. Avoid overly exclusive or high-fashion jargon that might alienate the target audience.
• •Speak to "Her": Address the customer directly and personally (e.g., "tu," "te," "para ti"). Foster a friendly and approachable connection, as if offering advice from a fashion-savvy friend.
• •Be Inclusive in Language: When showcasing diversity in products (like plus sizes), ensure the language is empowering and celebratory, reinforcing that great style is for everyone.
• •Clear & Encouraging Calls to Action: Use direct and enthusiastic calls to action that motivate purchase while aligning with the positive and helpful tone (e.g., "Discover your style," "Treat yourself," "Find your perfect look"). Ensure promotional language is clear and easy to understand.

Social Perception

A key online fashion destination in Colombia, focusing on trends, quality, and affordability, aiming to position them as a go-to an accessible and stylish brand for Colombian women. The name "Muy Bonita" inherently carries a positive and complimentary perception.

Copy Examples

• •✨ Step into your spotlight! ✨ Our new dress collection has arrived, designed to make you feel 'muy bonita' for every occasion. Discover the latest trends and find your perfect fit, because looking fabulous shouldn't break the bank. 😉 #MuyBonitaModa #NuevasTendencias #EstiloUnico #ModaColombia
• •Beauty comes in all sizes, and so does incredible style! 💖 Explore our 'Tallas Grandes' collection at MuyBonita.co and embrace fashion that celebrates you. Trendy, comfortable, and always at prices you'll love. Shop now and feel empowered! #MuyBonita curvas #ModaParaTodas #ConfianzaTotal
• •Unlock Your Style! 🔑 Dive into MuyBonita.co for the freshest looks and unmissable deals. From everyday chic to weekend glam, we've got you covered. Your next favorite outfit is just a click away. Quality fashion, accessible to you. #MuyBonitaTeViste #LoUltimoEnModa
• •💖 Feel 'Muy Bonita' for Less! Our Exclusive Sale Starts Now! 💖 Hey fashion lover! Get ready to refresh your wardrobe with the styles you adore. At MuyBonita.co, we believe every woman deserves to feel beautiful and confident, without compromising on quality or price. Discover amazing discounts on our trendiest pieces today!
• •Meet your new wardrobe essential! This elegant blouse from MuyBonita.co effortlessly blends sophistication with the latest trends. Perfect for a day at the office or a chic evening out, its flattering cut and quality fabric ensure you feel comfortable and 'muy bonita' all day long. Style it your way and own your look! #HechoConAmor #ModaVersatil