Brand Tone

Friendly, Celebratory, and Emotional

Brand Values

• •Celebration of Moments
• •Quality and Detail
• •Convenience and Reliability
• •Emotional Connection
• •Support for Local Talent

Best Practices

• •Always Lead with Emotion: Frame every piece of copy, from a social media post to a product description, around the feeling you want the customer (and the recipient) to experience: joy, surprise, love, or appreciation.
• •Use Celebratory and Positive Language: Incorporate words like "celebrate," "surprise," "special," "unforgettable," and "joy." Use upbeat punctuation and emojis (🎉, ✨, ❤️, 🎁) appropriately to convey excitement and friendliness, especially on social media.
• •Focus on the "Why," Not Just the "What": Instead of just listing product features, tell the story of the moment the gift will create. For example, instead of "Box with a mug," use "A mug for them to think of you with every morning coffee."
• •Maintain a Personal and Approachable Voice: Address the customer directly using "you" and "your." When responding to comments or reviews, be warm, personal, and helpful. This reinforces the perception of a caring and attentive brand.
• •Ensure Consistency Across All Channels: Create a simple style guide that outlines the brand's tone, key phrases, and even emoji usage. This ensures that whether a customer is on the website, reading an email, or scrolling through Instagram, they are interacting with the same Muxo personality.

Social Perception

Muxo Regalos is perceived by the public as a reliable and high-quality provider of gifts and surprise breakfasts. Customers see it as a trustworthy service for special occasions, valuing the punctuality of deliveries and the "top" quality of the products and packaging. The brand is seen as a solution to the stress of finding the perfect gift.

Copy Examples

• •¿Hay algo mejor que despertar con una sonrisa? ❤️ Nuestro desayuno 'Amanecer Contigo' está pensado para empezar el día celebrando el amor. Etiqueta a quién le alegrarías la mañana con esta sorpresa. 🎁 #MuxoRegalos #DesayunoSorpresa #Aniversario #MomentosMuxo
• •Headline: The Perfect Gift Exists, and We Deliver It! Body: Don't let distance be an excuse. Send a surprise breakfast or a personalized gift box to that special someone in Bogotá. Quality, punctuality, and a whole lot of love in every delivery. Shop now!
• •Creating Memories, One Gift at a Time. Find the perfect surprise for every occasion and let us deliver it with care.
• •🎉 Psst... Their birthday is coming up! We have a surprise for them.
• •Specially curated for him. This box combines sophisticated flavors and personalized details to show him just how much he means to you. Because the best moments are the ones you share. Includes: [List of items]. The perfect way to say 'I'm thinking of you'.