Brand Tone

Caring & Empathetic, Informative & Trustworthy, Positive & Hopeful, Approachable & Friendly

Brand Values

• •Pet Health & Well-being
• •Natural & Quality Ingredients
• •Science-Backed Solutions
• •Transparency & Trust
• •Effectiveness & Results

Best Practices

• •Always Prioritize the Pet's Well-being: Frame benefits around how they improve the dog's life and happiness, and consequently, the owner's peace of mind. Use empathetic language that shows understanding of common pet owner concerns.
• •Balance Warmth with Authority: While being friendly and approachable, also weave in the scientific backing and quality assurances (e.g., "patent-pending formula," "organic ingredients," "vet recommended") to build trust and credibility.
• •Use Clear, Relatable Language: Avoid overly technical jargon where possible. When scientific terms are used (like "microbiome"), briefly explain their relevance in simple terms. Use words that resonate with everyday pet owner experiences (e.g., "runny poop," "smelly gas," "itchy skin").
• •Show, Don't Just Tell, with Testimonials and Specifics: Incorporate real customer experiences and specific, tangible benefits (e.g., "firmer stools in days," "noticeably less scratching") rather than vague claims.
• •Maintain Visual and Verbal Consistency: Ensure that the language used across all platforms (website, social media, ads, packaging) aligns with the established caring, informative, and positive tone. Visuals should also reflect this (e.g., happy, healthy-looking dogs). Adapt slightly for the platform (e.g., more playful on TikTok) but keep the core values and voice consistent.

Social Perception

Problem Solver, High Quality, Premium Product, Trustworthy & Caring Brand, Effective for Many, But Not All

Copy Examples

• •Headline: Happy Tummies, Happy Paws. Give Your Best Friend the Gift of Great Gut Health. Body: Is your furry companion struggling with itchy skin, a sensitive stomach, or those not-so-pleasant gas moments? MuttGut’s all-natural 3-in-1 formula, packed with prebiotics, probiotics, and postbiotics, gets to the root of digestive wellness. See the difference a healthy gut can make!
• •Headline: From Worried Pet Parent to Witnessing Wellness. That's the MuttGut Journey. Body: We know how much you care. That's why we created MuttGut with 100% organic, human-grade ingredients, made right here in the USA. Our patent-pending blend is vet-recommended to help soothe allergies, firm up poops, and boost immunity, naturally.
• •Headline: Unlock Your Dog’s Vibrant Life! It Starts in the Gut. Body: Don’t let digestive issues or constant scratching dim their sparkle. MuttGut’s powerful, natural formula supports optimal nutrient absorption and a balanced microbiome, helping your dog feel their best, inside and out. Just a sprinkle a day!
• •Headline: Tired of Tummy Troubles & Itchy Episodes? Discover the MuttGut Difference. Body: Our unique fermented formula, featuring beneficial probiotics and natural anti-inflammatories like turmeric, is designed to bring relief and restore balance. Join thousands of happy pet parents who’ve seen the amazing results.
• •Headline: Real Results, Happy Dogs. What Are Pet Parents Saying About MuttGut? Body: "[Insert a short, impactful positive customer testimonial here, e.g., 'Milo's scratching has finally stopped, and his energy is back!']" - Happy MuttGut User. Experience the relief and joy that comes with a healthier, happier pup. Try MuttGut today!