Brand Tone

Passionate & Loving, Friendly & Approachable, Artisanal & Quality-Conscious, Vibrant & Stylish, Purpose-Driven & Caring

Brand Values

• •Love for Animals
• •Handmade Quality & Craftsmanship
• •Style & Individuality
• •Functionality & Durability
• •Community & Giving Back
• •Joy & Happiness

Best Practices

• •Always Lead with Love for Animals: Ensure that the passion for pets shines through in every piece of communication. Use emotive language that resonates with fellow animal lovers.
• •Highlight the "Handmade in Portugal" Aspect: This emphasizes quality, uniqueness, and the personal touch of the founder, Rita. It differentiates the brand from mass-produced items.
• •Use Warm, Friendly, and Inclusive Language: Address the audience as part of a community ("our pack," "fellow pet lovers"). Keep the tone approachable and positive.
• •Incorporate the "Giving Back" Message Naturally: Weave in the detail about donations to animal shelters where appropriate, reinforcing the brand's compassionate values without being overly solicitous.
• •Maintain Visual and Verbal Consistency: Ensure that the vibrant, stylish, and joyful aesthetic seen in product photos is reflected in the language used – descriptive, colorful, and expressive.

Social Perception

Positive Customer Feedback, Trusted by Retailers, Ethical & Caring Image, Community-Oriented

Copy Examples

• •🐾 Splash into style! 💦 Our new collection of vibrant, handmade collars has just dropped! Each one is lovingly crafted in Portugal to bring a burst of color and joy to your furry best friend's adventures. Which design will tell your pup's unique story? ✨ Shop now and €1 from your order goes to help animals in need! #MuttDogAndCo #HandmadeWithLove #DogFashion #NewCollection #SupportAnimalShelters
• •Adventures are calling! 🌲🌊 Equip your loyal companion with gear that's as tough as it is beautiful. At Mutt Dog & Co, we handcraft durable leashes and harnesses that are built to last, without compromising on style. Because every walk should be a joyful journey. Discover the perfect match for your explorer! #MuttDogAdventures #StylishAndStrong #HandmadePetGear #DogLovers
• •Add a touch of artisanal charm to your home and your furry friend's mealtime! 🥣 Our unique ethnic dog bowls are more than just a dish; they're a statement of love, handcrafted with care in Portugal. Designed to be both beautiful and functional, making every bite a little more special. Give your pet the gift of style and quality. #HandmadeHomeForPets #EthnicDogBowl #MuttDogAndCo #PetAccessoriesWithSoul
• •Subject: Paws for a Cause: Your Style Makes a Difference! ❤️ Hi [Customer Name], At Mutt Dog & Co, our passion for animals goes beyond creating beautiful, handmade accessories. With every colorful collar and sturdy leash you choose, you're also helping us give back. We're proud to donate €1 from every single sale to animal shelters, helping furry friends find their forever homes. Thank you for being part of our pack and making a difference, one stylish step at a time! Explore our latest arrivals and continue spreading the love. [Link to Shop] Warmly, Rita and the Mutt Dog & Co Team
• •Matching style with my furry bestie! 😍 Our Dog Mom Bags are perfect for carrying all your essentials (and a few treats, of course!). Handmade with love and designed for adventure. Who else loves to twin with their pup? 🙋‍♀️🐶 #DogMomLife #MuttDogAndCo #HandmadeBag #PetLover #FashionForHumansAndPets #SupportSmallBusiness