Brand Tone

Aspirational, Sophisticated, Culturally Proud, Confident

Brand Values

• •Heritage & Cultural Celebration
• •Quality & Craftsmanship
• •Authenticity & Storytelling
• •Empowerment & Representation
• •Exclusivity & Luxury

Best Practices

• •Highlight Authenticity & Origin: Regularly mention 'Afrocentric,' 'Nigerian heritage,' 'handmade in Italy and Nigeria,' and the quality of 'Nigerian leather' to reinforce brand differentiators.
• •Maintain an inspiring and proud tone.
• •Showcase the designer's story and passion.
• •Emphasize the brand's commitment to redefining elegance and challenging norms.
• •Leverage celebrity and influencer endorsements to build social proof.

Social Perception

A purveyor of unique, luxury handbags that offer a distinct alternative to mainstream European designs. A culturally significant brand that celebrates African, specifically Nigerian, heritage and craftsmanship. An emblem of quality and exclusivity, appealing to customers who value artisanal products with a strong narrative. A pioneering brand working to increase the visibility and appreciation of African-inspired designs in the luxury fashion sector.

Copy Examples

• •This isn't just fashion; it's a statement.
• •Each stitch, each silhouette, is a celebration of our journey.
• •Every piece has a story beyond its aesthetic.
• •Redefining elegance with Afrocentric designs, handcrafted in Italy and Nigeria.
• •Elevating the narrative of Nigerian leather in the luxury space.