Brand Tone

Passionate, Approachable, Expressive, Enthusiastic, Personal

Brand Values

• •Creativity & Self-Expression
• •Connection (with nature, animals, and art lovers)
• •Quality & Craftsmanship
• •Inspiration & Motivation
• •Peace & Sanctuary

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., passionate, approachable, expressive, enthusiastic, personal) with examples of do's and don'ts. Share this with anyone creating content.
• •Always Speak from the Artist's Perspective (or a closely aligned brand voice): Use "I" and "my" when appropriate to maintain the personal connection, especially as the brand is closely tied to Helen Coupland-Smith. If writing as "we" (the brand), ensure it still carries her passion and values.
• •Focus on Emotion and Storytelling: Connect with the audience by sharing the inspiration behind the art, the feelings evoked by the pieces, or the story of their creation. Art is an emotional purchase.
• •Be Inclusive and Engaging: Use welcoming language. Ask questions to encourage interaction and make followers feel like part of a creative community.
• •Maintain Consistency Across All Platforms: While the format may change (e.g., short TikTok captions vs. longer website descriptions), the core tone and values should remain consistent. Regularly review content across all channels to ensure alignment.

Social Perception

Artist-Centric, Positive & Engaging (within its niche), Dual Identity of the Artist, Limited Mainstream Visibility (as an art brand)

Copy Examples

• •Instagram Post (Showcasing a new vibrant animal painting): "Dive into a world of color! 🐾🎨 Just finished this [Animal Name] piece, pouring all my passion for wildlife onto the canvas. I wanted to capture its wild spirit and gentle soul. What does it make you feel? Share your thoughts below! #MustburysFineArt #AnimalArt #VibrantNature #ArtLovers #HelenCouplandSmithArt"
• •Facebook Ad (Promoting art prints): "Bring the heart of the wild into your home! 🏡✨ Explore our collection of stunning fine art prints by Helen Coupland-Smith. Each piece is a burst of color and emotion, perfect for adding that unique touch to your space. Find your spirit animal today! Shop now: [Link]"
• •TikTok Video Caption (Time-lapse of a painting): "From blank canvas to wild wonder! ✨ Watch the magic unfold. So much joy goes into every brushstroke. What should I paint next? Let me know in the comments! 👇 #ArtProcess #CreativeJourney #MustburysFineArt #AnimalArtist #TikTokArt"
• •Email Newsletter Subject Line: "🎨 A Splash of Colour & Creativity Just For You from Mustbury's!" Email Body Snippet: "Hello [Customer Name], I'm so excited to share my latest creations with you! Each piece at Mustbury's Fine Art is a little piece of my heart, inspired by the incredible beauty of nature and the amazing creatures we share our planet with. I believe art should be a joyful escape, a vibrant expression, and a way to connect. I hope my work brings a smile to your face and a spark of inspiration to your day."
• •Website "About Us" Snippet: "Welcome to Mustbury's Fine Art, where passion meets canvas. I'm Helen Coupland-Smith, and this is my world of vibrant wildlife and expressive art. For me, art is more than just paint; it's a way to share emotion, tell stories, and celebrate the beauty that surrounds us. Our gallery is a welcoming space for all art lovers – a place to find a piece that speaks to your soul. Thank you for being part of this colorful journey!"