Brand Tone

Whimsical, Personal, and Craft-focused

Brand Values

• •Handmade Quality & Craftsmanship
• •Sustainability and Mindful Consumption
• •Customization and Personal Service
• •Joyful Aesthetics
• •Excellent Customer Service

Best Practices

• •Embrace the "Maker" Voice: Always write from the perspective of a passionate creator. Use "we" and "I" to refer to the team and founder. Share behind-the-scenes content that reinforces the handmade nature of the products.
• •Lead with Joy and Whimsy: Use positive and slightly playful language. Words like "lovely," "brighten," "cute," and "fun" align perfectly with the established tone. The copy should feel optimistic and cheerful.
• •Highlight the "Why" Behind the "What": Don't just sell a skirt; sell a "handmade, made-to-order skirt that reduces waste." Consistently weave the values of sustainability, customization, and craftsmanship into all communications.
• •Be Personable and Approachable: Encourage interaction by explicitly inviting custom requests in product descriptions and social media posts. Maintain the "speedy replies" reputation by being active and helpful across all channels.
• •Let the Customer's Voice Shine: Leverage the overwhelmingly positive reviews in marketing materials. Sharing customer testimonials and photos (with permission) reinforces brand quality and builds community trust, perfectly aligning with the current perception.

Social Perception

Highly positive customer feedback, appreciation for customization, and seen as a trusted small business with high quality products and excellent customer service.

Copy Examples

• •Spun with care, just for you. ✨ Our Rosalie Corduroy Skirt isn't just a piece of clothing; it's a pocketful of sunshine, handmade to order in our London studio. We believe in fashion that’s as unique as you are. Want a different length? Just ask! #MustardMonday #SlowFashion #HandmadeWithLove #MadeToOrder
• •A little something to brighten your wardrobe 💌
• •Meet your new favorite accessory! This detachable collar is designed to bring a touch of playful elegance to any outfit. Each one is lovingly handmade from 100% cotton, featuring a delightful [Pattern Name] print. Because we create each piece just for you, we minimize waste and maximize charm. It’s our way of making beautiful things, responsibly.
• •Colors, Prints, and a Conscience. Welcome to Mustard Monday, where every piece is handmade with joy and a commitment to sustainability.
• •Tired of the same old fast fashion? Discover accessories that tell a story. At Mustard Monday, we handcraft every item in small batches, using eco-friendly packaging and a whole lot of love. Shop our collection of unique, made-to-order pieces and wear something truly special.