Brand Tone

Professional, Quality-Driven, and Supportive

Brand Values

• •Quality
• •Consistency
• •Integrity & Trust
• •Partnership & Support
• •Innovation & Adaptability
• •Sustainability & Responsibility
• •Passion for Food

Best Practices

• •Always Emphasize "Quality" and "Consistency": These are core to Mustard Foods' identity and should be recurring themes. Use specific examples like "SALSA-certified" or "chef-developed" to substantiate these claims.
• •Speak the Language of Chefs and Foodservice Professionals: Use industry-relevant terms (e.g., "CPU," "bespoke recipes," "procurement platforms") and address their specific pain points (e.g., "labour shortages," "consistency across shifts").
• •Highlight Partnership and Support: Frame Mustard Foods not just as a supplier but as a collaborative partner invested in the client's success. Use words like "partner," "support," "assist," and "solution."
• •Maintain a Professional yet Approachable Voice: While expertise is key, the tone should also reflect the passion for food and the "human touch" seen in their social media. Avoid overly corporate or sterile language. Incorporate client testimonials where appropriate.
• •Showcase Innovation and Adaptability: Regularly feature new product developments, responses to industry trends, and how Mustard Foods helps clients stay ahead. This reinforces their value as a forward-thinking partner.

Social Perception

Highly Regarded by B2B Clients, Industry Respected, Socially Conscious (Emerging Perception), "Under the Radar" for the General Public

Copy Examples

• •Headline: Your Partner in Culinary Excellence. Reliable Quality, Consistent Flavour. Body: At Mustard Foods, we craft bespoke food solutions that empower chefs and delight diners. With decades of experience and SALSA-certified quality, we deliver the consistency you need and the flavours your customers crave. Let's build your perfect menu, together.
• •Headline: Less Kitchen Stress, More Culinary Success. Body: Overcome staffing challenges and rising costs with Mustard Foods as your Central Production Unit. We provide high-quality, chef-developed meals, sauces, and sides, so you can focus on what you do best: creating exceptional dining experiences.
• •Headline: Innovation on Your Plate. Tradition in Our Roots. Body: Since 1974, Mustard Foods has blended culinary tradition with innovative food solutions. From bespoke recipe development to our extensive wholesale range, we're dedicated to supporting the evolving needs of the UK's finest foodservice establishments.
• •Headline: The Secret Ingredient to Effortless Quality? It's Mustard Foods. Body: Trusted by over 450 UK foodservice partners, we provide the reliable quality and delicious consistency that keeps your customers coming back. Explore our chef-developed range and discover the Mustard Foods difference.
• •Headline: Committed to Quality. Committed to You. Committed to a Better Future. Body: Mustard Foods: Where exceptional taste meets responsible manufacturing. Our "Good Business Journey" ensures sustainable practices and community support, alongside the premium products your kitchen relies on.