Brand Tone

Artistic & Appreciative of Nature, Handcrafted & Authentic, Eco-conscious & Mindful, Personal & Passionate, Friendly & Engaging

Brand Values

• •Nature & Conservation
• •Artistry & Craftsmanship
• •Quality & Durability
• •Sustainability & Eco-Friendliness
• •Small Business & Authenticity

Best Practices

• •Consistently use descriptive, evocative language that paints a picture of the natural world.
• •Remind the audience that products are crafted by an artist, not mass-produced. Use terms like 'hand-drawn,' 'hand-printed,' 'small-batch,' 'artisan,' and 'studio-made.'
• •Weave in mentions of sustainable materials (organic cotton, recycled plastic), eco-friendly processes (natural dyes, plastic-free packaging), and the brand's commitment to conservation.
• •Let the founder's passion for art and nature shine through. Share behind-the-scenes insights, the inspiration behind designs, and the 'why' of the business.
• •Share interesting facts about the nature depicted in the designs or the conservation efforts the brand supports. Express gratitude to the community for supporting a small, art-driven business.

Social Perception

High Quality & Beautiful Products, Unique & Artistic Designs, Eco-Conscious & Ethical, Excellent Customer Service & Packaging, Passion-Driven

Copy Examples

• •Meet our newest hand-drawn treasure: the 'San Jacinto Serenade' tea towel. 🌿 Each line lovingly screen-printed on organic cotton, bringing the delicate beauty of White-headed Woodpeckers and Lemon Lilies right into your kitchen. Embrace nature's art, one thoughtfully crafted piece at a time. #MustardBeetle #HandmadeHome #NatureInspired #EcoFriendlyLiving #SanJacinto
• •Stay hydrated on your adventures with our 'Vernal Pool' Nalgene bottle! Featuring a vibrant tapestry of salamanders and wildflowers, screen-printed by hand for lasting beauty. Made from durable, BPA-free recycled plastic, it’s your perfect companion for trail explorations or daily sips, all while celebrating the wonders of our ecosystem. Crafted with passion in our Los Angeles studio. #MustardBeetle #SustainableStyle #OutdoorGear #IllustratedGoods #ProtectOurWilderness
• •At Mustard Beetle, every design begins with a deep reverence for the wild. From the initial sketch inspired by a forest walk to the final hand-printed textile, we pour our hearts into creating pieces that not only adorn your life but also honor our planet. Thank you for supporting our small studio and our commitment to eco-conscious artistry. ✨
• •Discover Mustard Beetle: where art meets nature. 🦋 We're a small Los Angeles studio handcrafting beautiful, eco-friendly textiles, prints, and goods. Each piece features original illustrations by Elizabeth Jean Younce, inspired by the intricate beauty of the natural world. Bring a touch of the wild home. Shop our collection: [link] #MustardBeetle #ArtisanMade #ShopSmall #SustainableGifts #NatureLovers
• •Founded in 2015 by artist Elizabeth Jean Younce, Mustard Beetle is a love letter to the natural world. In our cozy Los Angeles studio, we meticulously design, naturally dye, and hand-print textiles, prints, and goods that aim to bring the outdoors in. More than just a brand, we're a small team passionate about conservation, sustainable practices, and the art of making things by hand with intention. Join us in celebrating the wild, one beautiful illustration at a time.