Brand Tone

Friendly and Approachable, Creative and Passionate, Appreciative of Nature and British Heritage, Quality-Conscious and Thoughtful, Slightly Whimsical and Joyful

Brand Values

• •Creativity and Design Excellence
• •British Craftsmanship
• •Inspired by Nature
• •Quality
• •Ethical and Sustainable Practices
• •Joy and Connection
• •Independence

Best Practices

• •Embrace Storytelling: Continue to share the "why" behind Mustard & Gray – the inspiration from nature, the passion for design, and the joy of creating. Weave this into product descriptions, social media, and blog posts.
• •Use Warm and Evocative Language: Words like "charming," "joyful," "beautiful," "handcrafted," "inspired," and "treasured" align well with the established tone.
• •Highlight British Roots and Craftsmanship: Consistently mention that products are designed and made in their Shropshire studio, emphasizing the connection to the British countryside.
• •Maintain a Friendly and Personal Voice: Address customers directly and warmly in communications. Share behind-the-scenes glimpses or designer inspirations to foster connection.
• •Showcase Values Consistently: Regularly reinforce the commitment to quality, eco-friendliness, and ethical production in product descriptions and brand messaging.

Social Perception

Positive Customer Experiences: Reviews highlight satisfaction with product quality, design, and customer service. Customers appreciate the unique designs and the "incredible customer service." High-Quality and Beautiful Products: Customers describe items as "lovely," "beautiful quality," and perfect for gifts. Eco-Conscious Appeal: Their stated commitment to eco-friendly practices likely resonates well with environmentally aware consumers. Trusted Brand: The consistent positive feedback and clear articulation of their story and values contribute to a perception of trustworthiness.

Copy Examples

• •Headline: Inspired by the Wild, Crafted with Love. Body: Bring the charm of the British countryside into your home. Our new collection of stationery and homeware is designed in our Shropshire studio, blending timeless tradition with a fresh, modern touch. Perfect for gifting, or a little treat for yourself. #MustardAndGray #BritishMade #NatureInspired
• •Headline: Pen to Paper, Heart to Home. Body: Rediscover the joy of a handwritten note with our beautifully crafted correspondence cards. Made with love (and fountain pen-friendly paper!), they’re perfect for sending a little sunshine. Explore the collection. #StationeryLove #MadeInShropshire #ThoughtfulGifting
• •Headline: Your Home, Your Story, Our Designs. Body: From statement lampshades inspired by woodland walks to charming mugs that brighten your morning brew, find those perfect pieces that tell your story. Handcrafted with care, designed to be treasured. #HomeDecor #MustardAndGrayStyle #InteriorInspo
• •Headline: Celebrate Life’s Moments, Beautifully. Body: Planning a special occasion? Our unique wedding stationery and joyful party invitations add a touch of handcrafted charm to your celebrations. Let’s create something lovely together. #WeddingStationery #PartyInvitations #HandmadeWithLove
• •Headline: Gifts as Unique as They Are. Body: Searching for that perfect, thoughtful present? Our curated collection of British-made stationery, homeware, and charming time capsules offers something special for everyone. Give a gift that’s crafted with passion. #GiftIdeas #SupportSmallBusiness #UniqueFinds