Brand Tone

Helpful and Supportive, Community-Oriented, Practical and Straightforward, Encouraging, Respectful

Brand Values

• •Accessibility of Islamic Essentials
• •Education and Guidance
• •Purity and Cleanliness
• •Community Building
• •Supporting New Muslims
• •Adherence to Islamic Principles
• •Practicality and Quality

Best Practices

• •Use Islamic greetings and terminology where appropriate and authentic.
• •Focus on Being Genuinely Helpful and Supportive: Frame copy around solving problems or fulfilling the needs of the Muslim community, especially for those seeking guidance or essential items for their practice.
• •Maintain Clarity and Simplicity: While being faithful, ensure the language is easy to understand, particularly when explaining products or Islamic concepts, to cater to a broad audience including new Muslims.
• •Highlight how products or resources can help individuals connect with their faith and the wider Muslim community.
• •Be Authentic and Transparent: Ensure that product descriptions are accurate and that any educational content is well-researched and aligns with mainstream Islamic teachings, clearly stating sources or adherence to Quran and Sunnah if applicable.

Social Perception

Generally positive, seen as a helpful resource within the Muslim community, especially for new Muslims. Positive association with providing essentials and educational content.

Copy Examples

• •"Our New Muslim Essentials Kit is thoughtfully curated to provide you with the foundational items and guidance as you begin."
• •"Authentic, practical, and delivered with care."
• •"Easy to operate; No electricity needed; Easy to install" (for a bidet).
• •"IN THE NAME OF ALLAH, THE MOST GRACIOUS, THE MOST MERCIFUL"
• •Highlighting product ratings and customer reviews on e-commerce sites to build trust.