Brand Tone

Professional, Expert, and Community-Oriented

Brand Values

• •Quality
• •Expertise
• •Community Focus
• •Service
• •Tradition & Trust

Best Practices

• •Lead with Expertise
• •Embrace the "Muskoka" Identity
• •Highlight Premium Partnerships
• •Maintain a Professional, Yet Approachable Voice
• •Focus on the End Result

Social Perception

As a Specialized Retailer; As a Local Expert; As a Traditional Business

Copy Examples

• •Beauty That Lasts, For Every Muskoka Season. From the perfect lakeside sunrise to a cozy winter evening, find the enduring colour and quality your home deserves with Benjamin Moore paints.
• •More Than a Can of Paint. It's a Perfect Finish. At Muskoka Paint & Decorating, our expert team doesn't just sell products; we provide the guidance you need to bring your vision to life. Visit us in Bracebridge for a personal colour consultation.
• •Control the View, Perfect the Light. Discover the elegance and innovation of Hunter Douglas window coverings. We handle the expert measuring and installation, you enjoy a flawless result. Schedule your in-home consultation today.
• •Proudly serving the Bracebridge community for all its decorating needs. Whether you're refreshing a single room or starting a whole new project, your local experts are here to help. What are you painting this weekend? #MuskokaLiving #BenjaminMoore
• •Inspired by the Colours of Muskoka? Let's make it a reality. Explore Benjamin Moore's Historical Collection, curated for timeless appeal. Stop by the store to see the palettes and get started on your transformation.