Brand Tone

Sophisticated, confident, and enigmatic, evoking mystery and allure with rich sensory details. It's luxurious, authoritative, and positions the brand as an expert in fine perfumery, embodying the slogan 'A little Igor, a lot of effect'.

Brand Values

• •Quality & Authenticity
• •Accessible Luxury
• •Innovation and Duality
• •Sensory Experience

Best Practices

• •Focus on Emotion and Identity, Not Just Ingredients
• •Maintain an Aura of Exclusivity and Attainability
• •Use Sensory and Metaphorical Language
• •Emphasize Longevity and Impact
• •Speak Directly to a Confident Consumer

Social Perception

Largely positive, perceived as a high-quality, affordable luxury brand. Customers praise its impressive longevity, sillage, and excellent value for money, often recognizing it for producing high-quality 'inspired-by' versions of popular fragrances. It's recommended for powerful, long-lasting, captivating, elegant, and addictive scents.

Copy Examples

• •Some secrets are too good to keep. Unveil the mystery of the Orient with our new 'Oud Mystique'. A dark, smoky, and dangerously addictive blend that lingers long after you've left the room. Dare to be unforgettable.
• •Exclusivity is no longer a privilege. It’s a choice. Discover the Collection Privée—audacious compositions and rare essences, crafted for those who define their own luxury.
• •There's a reason they're iconic. From the captivating trail of 'Aïsha' to the bold statement of 'Bois d'Igor', discover the fragrances that have become our signature. Your next obsession awaits.
• •A whisper of Mediterranean sun, bottled. Experience 'Éclat Citron', a vibrant burst of bergamot and lemon that settles into a sophisticated, clean scent. It’s the scent of pure confidence, designed for every day.
• •Your scent is your signature. What story will you tell today? [Poll: A) Bold & Spicy or B) Elegant & Floral]