Brand Tone

Sentimental and Heartfelt, romantic, nostalgic, and deeply personal. Communicates gently, appreciatively, and celebratorily, emphasizing emotion, memories, and connection for special occasions, with a minimalist and modern undertone.

Brand Values

• •Personalization
• •Commemorating Memories
• •Thoughtfulness
• •Quality & Accuracy
• •Customer Connection

Best Practices

• •Lead with Emotion, Not Features: Always frame the product around the feeling it evokes.
• •Use Storytelling Language: Employ words that suggest a narrative, such as "moment," "story," "journey," and "memory."
• •Center the Customer's Experience: Use "you" and "your" to make the copy feel personal and focus on their special occasion and memories.
• •Leverage User-Generated Content: Actively encourage and feature customer photos and videos to authenticate the brand's promise and showcase real emotional reactions.
• •Maintain Visual and Tonal Simplicity: Reflect the brand's simple, elegant concept with clear, concise, and heartfelt copy, avoiding excessive jargon.

Social Perception

Muski Store is perceived as a go-to source for unique and meaningful gifts that carry significant emotional weight. Customers view the brand as reliable, offering high-quality products and efficient service. Giving or receiving a Muski Store product is associated with strong positive emotions like love, appreciation, and nostalgia.

Copy Examples

• •The Night We Met, Written in the Stars. Map the moment that changed everything.
• •Some moments are so special, they deserve to be immortalized. A first kiss, a new beginning, the day your world changed forever. Show them the sky on that exact day. Gift a custom star map and give a memory they can hold.
• •More than a poster, it's a promise. A reminder of that one-in-a-million moment, captured forever. Our custom star maps are a perfect tribute to your unique story, printed on archival-quality paper to ensure your memory never fades. Just provide the date and location, and we'll handle the cosmos.
• •An Anniversary Gift as Unique as Your Story
• •He thought I forgot the date of our first date... so I got it printed on the sky.